Learn best practices for starting and running a float center:
Sleeping Bag Drive: Filling Float Tanks While Helping the Homeless

Sleeping Bag Drive: Filling Float Tanks While Helping the Homeless

Sitting in our regular Float On marketing meeting, we were strategizing about our next free float giveaway, and we quickly switched the conversation to focus less on our own minor woes (ahem, first world problems) and more on how we can help those in need. Despite the fact that Portland had its warmest November of all time, temperatures plunged to all-time lows in December and January. The team came together and voted on the idea of holding a sleeping bag drive.

Happy TANKSgiving (Giving Gifts to Monthly Members)

Happy TANKSgiving (Giving Gifts to Monthly Members)

Monthly memberships are an important way to ensure that your float tank center has a consistent, if not dependable, amount of business.

While pricing structures for memberships vary widely across the industry, we’re focusing less on the strategy of what to charge and looking more at the benefits we’re actually offering. Once we’ve established a solid offering, then we can revisit pricing.

Running a successful monthly membership program takes more than just charging customers and making sure they use their credits. With a little creativity, we can find ways to increase engagement.

Marketing is all About Relationships

Marketing is all About Relationships

Marketing is one of those words that has a lot of different meanings from one person to the next. Personally, I’ve studied marketing in one way or another for the past 20 years. I suppose you can say I’m a marketing nerd (I’ll wear that badge proudly). I even annually budget myself a different marketing conference to go to… for fun.

The Whys and Hows of Email Marketing

The Whys and Hows of Email Marketing

A trending strategy when a small business goes to market is that social media marketing becomes their main focal point. On the surface, social media marketing is easy to get started with, the costs can be nil, and most people are already using it for personal use. The...