It’s been my pleasure to write the introduction to the conference program for five years in a row, and each year I enjoy posting it up on this blog for everyone who didn’t make it out. I hope to see you all in 2017! – Graham
In this post, we’ll be looking at those enigmatic acronyms: TAM, SAM, and SOM, which are the backbone for the market analysis section of your written plan. We’ve helped a couple hundred float centers to develop their business plans, and we’ve found that this one area generates the most questions, and seems to generally be the most difficult to wrap your head around.
I’m happy to announce to first results from the Float Fund testing. This experiment, run through the NSF, was to see how salt water, with no other form of disinfection, actually effected harmful organisms. We ran tests with two different microorganisms, and in this post we’ll talk about how one (Pseudomonas) got its ass kicked by salt-water and how the other one (Enterococcus) didn’t seem phased in the slightest.
If you want to skip straight to the test results, you can download them in their entirety. Since they have a lot of fancy laboratory lingo, we’ll spend the rest of this post breaking down the different aspects of the testing.
The results are in, and 88 existing centers and 185 aspiring float center owners have responded to create the 2015 State of the Float Industry Report.
Float tanks have been getting a lot of media love recently, which is unsurprising given how beneficial people seem to find them, and how crazy they sound when you’re explaining them for the first time. Most of the press has been very positive, and coverage like the Nightline piece still bring a giant smile to my face whenever I watch them.
Media Reporters and EditorsUnfortunately, not everyone has taken the time to do the appropriate level of research into floating before writing about it.
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