How Many Times Should A Float Center E-mail about Deals? – DSP 202

Let’s say you’ve got a discount going on and you’re counting on your email mailing list to get some traction. How many times should you email? A lot? A little? Well, the answer depends on who you ask and your own business philosophy.

Ashkahn and Graham share Float On’s philosophy on reaching out to mailing lists and how they reached those conclusions.