Almost three years ago, we discussed the merits of running overnight floats from an employee’s perspective, focusing on the opportunities of this unique experience as well as its challenges. We’d like to take a deeper dive into this issue because, while the majority of floaters come through our tanks during “normal” business hours, overnight floats form an important part of not only Float On’s identity, but also its business structure and broader culture.
You step into the elevator and shuffle to the side to make room for the kind-eyed, old woman with the miniature poodle.
“Good morning,” you say with a smile.
“Good morning,” she beams back, her gaze resting briefly on your water bottle with the logo from your float center’s annual party.
After a brief pause, she asks, “What is Float-a-Palooza?”
You take a breath, smile, and launch into your literal elevator pitch.
So, what do you say?