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Show Highlights

In this short, salty, and to the point episode, Graham and Ashkahn talk about installing float tanks on the second floor and how to work with contractors and engineers to determine if you need to reinforce your building to support the weight.

While you usually don’t need reinforcement, it’s always good to check. Listen in above or check out the transcript below and, as always, be sure to send us your questions. All questions welcome, from basic industry questions to well crafted stumpers. If Graham and Ashkahn don’t know the answer, they still relish the journey of discovery and educated guessing.

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: We’ve got a question today about being on the second floor of a building with your float center. So, if you’re thinking about putting a float center on the second floor, do you need to do any structural reinforcement to hold the weight of the float tank?

Graham: Let me just say definitively that, it totally depends.

Ashkahn: Yeah, that I think is a very concrete answer.

Graham: Of course, it’s going to depend on the building, how new your construction is, whether you’re in a big multi-story concrete kind of building or whether you’re in an old wooden Victorian house. There’s a lot that goes into it, but shockingly, the overall answer in almost all of those cases tends to be no. You don’t really need to do any extra reinforcement.

Ashkahn: Yeah, most times people bring in a structural engineer to take a look at things and examine it. Often landlords will even require you to do that.  

Graham: Which you totally should do, don’t just listen to us and be like, “Oh it’s totally fine,” and go forward with it — a structural engineer is a great thing to bring in.

Ashkahn: It usually ends up being that while the float tank is heavy and all the salt water is heavy and all that, it’s just got such a big footprint. The float tanks are so big that the actual amount of pounds per square foot that’s really being put on, is not really as much as one might think. So it tends to be that a lot of buildings can hold it, even the way they are. Especially newer construction, like newer condo type buildings with strong reinforced concrete and stuff like that, tend to not really be much of a concern.

Graham: Again, surprisingly even for older buildings. Often times those are also good to go. Another good reason to consult an expert before spending a lot of money on reinforcements you might not necessarily need.

Ashkahn: Yeah, it’s always weird and there’s always weird stuff out there. I mean, even The Float Shoppe across the river from us, they’re in an old Victorian house and they brought a structural engineer in to check things out before they started and they found they could put float tanks on the second floor but their first floor was not actually strong enough to put float tanks on. Which is really crazy.

Graham: Yeah, so again, consult the experts and if it doesn’t work out, then you always can reinforce anyway.

Ashkahn: Boom.

Graham: Shakalaka.

Recent Podcast Episodes

Is it Bad for Float Centers to Always be Running Discounts? – DSP 195

Is it Bad for Float Centers to Always be Running Discounts? – DSP 195

Welcome to the last episode in Social Media Week with Derek, Ashkahn, and Graham. If you haven’t listened to the other episodes in the series, it is strongly recommended that you start at the beginning especially for this episode as it references some points brought up earlier in the week.

Derek and Graham share some more intricacies of the Float On business philosophy and share their opinions on constantly running ads for floats through Groupon or on Social Media. Admittedly, Float On doesn’t run discounts very often, and they share why that is. They also talk about how to run discounts effectively and have a tough conversation about what to do if you want to break that cycle of constant discounts for your floats. 

Is it Bad for Float Centers to Always be Running Discounts? – DSP 195

What’s a Reasonable Amount to Spend on Facebook Ads? – DSP 194

Welcome back to Social Media Week!

After talking so much about the fundamentals of social media and its impact on float center marketing, we’re finally able to answer some of the more complex questions that float centers ask. If you haven’t listened to the rest of the Social Media posts from this week, it is strongly recommended you check those out first.

In this episode, Derek provides practical advice for how much to spend on ads for your center, and while each location is going to be different, there are some tried and true tips to follow to help each center find their ideal advertising system.

Is it Bad for Float Centers to Always be Running Discounts? – DSP 195

Choosing Facebook Ad Options for Float Centers – DSP 193

Today on Social Media week, Derek educates Ashkahn and Graham on what exactly it’s like placing an ad on Facebook. 

Facebook, as well as other social media sites, provide a cornucopia of options for targeting your ad based on employment, interests, age range, and lots of others. For float centers, this can become fairly confusing, especially since floating doesn’t have demographics in the traditional sense.

Derek clears things up and explains to Graham, Ashkahn, and the rest of the float community, exactly why these options exist and what might work for a specific center.

Is it Bad for Float Centers to Always be Running Discounts? – DSP 195

What the Hell is Facebook Pixel? – DSP 192

Welcome back to Social Media Week!

A Pixel is a tool used when creating an ad account that allows you to create target audiences for your ads. How you use it and what to use it on are more complicated answers though.

Fortunately, Graham and Ashkahn have Derek to use as a resource and they have him break down how best to utilize target audiences and how to get the best bang for your buck.

Is it Bad for Float Centers to Always be Running Discounts? – DSP 195

Can you Cross Post to Different Social Media Platforms? – DSP 191

Today on Social Media Week, Ashkahn and Graham pick Derek’s brain about how to get content for several different social media platforms.

Derek shares his tips for how best to broaden your reach with your social media and not fatigue your audience with the same content on multiple platforms. He also shares what type of content works well on different platforms. 

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