Derek and Graham talk about video content, and how to use it effectively on social media. There’s a lot of wisdom in keeping videos short and to the point, but they also recommend keeping them low tech (unless you can go really high tech). 

Derek also issues a challenge for every float center listening, by September, everyone should go out and film a testimonial video and post it on social media. If you do, let Derek know by sharing it with the Float Tank Solutions facebook page.

In this sports analogy laden episode, Graham and Derek talk about effective copywriting tactics when writing out an email to the loyal customers of float centers across the globe. 

They line out the importance of focusing on a short, sweet, and simple message, while outlining some strategies at Float On that are used with that in mind. 

Ashkahn takes the reigns on the show to talk to John Turner, a professor at the Medical University of Toledo and one of the original researchers into the benefits of float tanks. 

They discuss some of the surprising benefits of floating, mindfulness, and just good ways to live a positive life. A very heartwarming and lovely chat. 

What makes a good float center t-shirt? Is it about branding and being informative? Should it look cool or simple? Or does it have to do with comfort over design?

Graham and Ashkahn have some capital O Opinions about this so strap in and listen to them discuss all about the t-shirts they sell for Float On and the evolution of that process. 

The Float Conference is an exciting time and the way the rest of the industry talks about it sometimes borders on reverence. If you’ve never been before, then it can be simultaneously exciting and overwhelming trying to anticipate exactly what this event is going to be like.

Fortunately, Graham and Ashkahn are here to walk you through what to expect from the Conference and how to prepare for the wildest weekend of the year for the entire float industry. 

There are few things more frustrating than having customers schedule early and then having them cancel, or worse, just fail to show. So how does Float On handle it? 

Well, Graham and Ashkahn share their thoughts on this as well as commiserate with every float center our there that has a problem with cancellations. They share some tips, tricks, and advice on how to properly lie to customers for the best result.  

When shopping around for earplugs for float tanks, there’s only a few that actually work well in the float solution. One of these is the Mack’s wax earplugs, basically the standard for swimmers as well. But why do so many float centers buy the child sized ones when stocking their float center?

Ashkahn “Big Ears” Jahromi let’s all of us know what he thinks is going on and that many people may be using these earplugs incorrectly. Graham “Normal Ears” Talley, backs him up with some facts and important reminders.

Graham and Ashkahn discuss what causes that mysterious twitch people sometimes experience in the float tank, called the hypnic jerk (AKA hypnagogic jerk, sleep start, sleep twitch, myoclonic jerk, or night start ). While the guys offer up some interesting theories, there’s not a lot of research that’s been done on what causes these, so we’re left with theories, more or less.

Ashkahn thinks it has to do with pancakes.

The Parasympathetic Nervous System is the part of your body that gets really excited when the rest of your body is winding down. Taking care of the digestive and rest systems are an important part of human health and physiology. How do float tanks affect this system?

Many of the studies on floating have demonstrated an impact on the parasympathetic nervous system. Graham and Ashkahn talk about the information that’s been studied so far.