Starting up a float center out of your home isn’t nearly as daunting as it may sound at first and is a great way to get your foot in the door. Graham and Ashkahn break down the logistics of this time honored tradition in the industry.

Picking a location is stressful and time consuming, but it can still be one of the most fun parts of starting a float center. 

Graham and Ashkahn examine what to look for in a new center and how to go about the search. Along with all this, they explain some of the nuances you want to discuss with your landlord when drafting your lease. Tune in here. 

Finding a good neck pillow for your float tanks can be a surprisingly tricky endeavor. There are endless amounts of flotation pillows designed for swimming or in the bath, but float tanks have very particular conditions and getting the wrong neck pillow can make it, and your float tank, a hassle to clean.

Graham and Ashkahn dish about their experiences with neck pillows and what’s worked for them in the past and offer up some solid recommendations, as well as provide some helpful tips on what to look for when shopping for the ideal neck pillow for your float center. 

How specific do you want to get when walking a customer through a float for the first time? Everyone is gonna have a different answer to this, but it’s important to have consistency when running a business. A lot of places do video walkthroughs, but that runs the risk of losing that personal touch. 

Graham and Ashkahn share a little Float On philosophy about how they instruct staff to introduce the practice of floating as well as some helpful tips for making your intro speech grow and evolve over time. 

There are so many tiny particular things that go into keeping a float center clean that are really specific to this industry.  For example, mopping at the end of the night can be a chore because using a typical mop bucket will just mean spreading salt water everywhere.

Graham and Ashkahn share some of their favorite convenient products that they have found helpful running Float On that they totally recommend for everyone else as well.

Okay, so this is something that happens a lot, and it can seem like a small thing, but it can be a little confusing when it keeps happening. What’s going on when you float in the same tank and keep drifting to one side? How does that happen? And why is it so consistent? Graham and Ashkahn know what the deal is here and drop some knowledge here on this topic. 

This is a terrifying experience the first time it happens in a float center. A pump will seize, it’s full of salt and there just seems like there’s nothing you can do about it. Fortunately, this is one of those things that happens to pretty much everyone and it’s not too difficult to take care of. 

Graham and Ashkahn dive into what causes a pump to seize as well as how to fix it. It’s all here. Right now. Check it. 

Social media is everywhere. There are entire libraries of books written on its effectiveness as a tool for marketing for small and large businesses alike. There’s so much, in fact, that it can seem impossible to find a good place to even start. 

Graham and Ashkahn break down this subject and provide some simple, straight forward solutions based on their own experiences and observations within the industry.

As franchises become more common in the float industry, it’s natural for people to start wondering what the benefits and drawbacks are to opening one of them as opposed to simply starting your own center. 

Graham and Ashkahn delve into the nuanced differences between each approach, which both have very tangible benefits and drawbacks and whether or not it’s a good idea definitely depends on what kind of business a person wants to run.