If you’re running a float center, you definitely have a newsletter. Right? If you don’t, then you should. Most businesses these days have them. Establishing a newsletter can be a daunting undertaking if you’re unfamiliar with the process. What goes in a newsletter? How frequent is too frequent to send it out? Who are you sending it to? 

Graham and Ashkahn dole out some wisdom on the importance of this correspondence method. Give it a listen. 

There’s a lot of debate about intercom systems within float tanks. For some, it seems like a natural progression for the design, and for others it can feel like something that potentially negatively impacts a float. 

On the one hand, Intercom systems have a lot of utility (especially in the CYA sense). Inversely, it does seem like something that can easily be abused by customers.

Ashkahn and Graham hash out the pros and cons to these systems and exactly how they feel about them in this episode. 

Laundry is a fundamental necessity for float centers, the significance of which you can easily overlook. Some centers do laundry on-site, while others hire out a laundry service. On-site is almost definitely cheaper, but is it worth it? How much does it factor in to your bottom line to hire a laundry service, and what about the drawbacks of doing it on site? Not every float center can afford an industrial washer and dryer, can residential units handle a float center’s salt encrusted towels? 

Graham and Ashkahn hit all these points and more while talking about their own personal experience doing both on-site laundry and hiring out a service and which one they definitively think is better and why/ 

Post float lounges are cool. Lots of float center owners use them to imbue their centers with their own personality, whether it be large sprawling rooms with comically large furniture, oxygen bars with artificial waterfalls, or just a place for you to hide mushroom sculptures for your customers to find. But these come at the cost of square footage for your center, which undoubtedly can cause problems. So, is it worth it? Ashkahn and Graham tackle the pros and cons, getting into the finer details of what it really means to have or not have these rooms in your center.

A fundamental part of a float centers daily schedule is the transition between floats. It’s when the rooms get cleaned, the water runs through its filtration system, floaters need to shower, linens need changing out… So how long do you need to get all of this done? Naturally, the shorter it is, the more floats you can run in a day, but how close to the wire can you cut it? 

Graham and Ashkahn lay out very clearly exactly why they do what they do at Float On for transitions and help illustrate some of the benefits and major hurdles they have had to overcome to get to this sweet spot in their scheduling. 

This is not an easy question for any business to answer, and it depends a lot on your own personal situation. Graham and Ashkahn lay down their thoughts on this difficult topic and provide insight into how they handle it at Float On.

Terminating an employee isn’t an easy thing to do. How do you know when to have that conversation? Obviously you don’t want to come off too strongly, but there also has to be a line somewhere. Graham and Ashkahn attempt to explain where the line is at for them and their personal philosophy on the subject. 

Celebrities carry a lot of weight with their opinions. Often times they can be trend setters, especially for things like alternative wellness or things that might traditionally be seen as a little “out there” by the standards of contemporary society. Getting one to float in your center is a huge boon, naturally, and can be a really effective way to get some marketing.

So how do you land someone like Steph Curry at your float center? Well, fortunately Graham and Ashkahn are all too familiar with this, having had dozens of celebrities come in and float at Float On. They share their tips on what they do (and don’t do) when having celebrities float at their center. 

The Model Aquatic Health Code is a major change to how the float industry is likely going to be regulated in the future. It has been the subject of lots of whispers and rumors throughout the industry, making it almost like a bogeyman for float centers. Ashkahn has worked closely and advocated for the industry along with members of the Float Tank Association and several others. 

He helps explain where it’s at in the process now that the version has been finalized, what that means for float centers, and what to expect after it becomes implemented.