In the first episode of Improving Your Float Center from Home: the Bathrobe Chronicles, Ashkahn and Graham covered the special deal that they’re running at Float On during their closure.
Watch the full episode below:
For the deal, they’re offering 25% off floats, and for every float sold they’re donating a float to medical workers when Float On re-opens. They’ve open sourced the campaign, and you can download images (including an editable Photoshop file), the template email they sent to their mailing list, and their full launch plan.
Enter your email to get the materials:
We hope that these are useful for you, either in launching your own campaigns or just getting your creative juices flowing. You’re free to use or change any of these materials (although it would be great if you credit the artist, Kathryn Sullivan, for the image).
Be well, and stay safe out there!
Graham and Ashkahn
How do you do All the Things? (Rise) – DSP 147
This episode from Rise comes at you recorded live with another very special guest, Rick from Float St. Louis. Not only does he work in a float center, he’s also releasing a float themed quarterly magazine called Third Wave Magazine. While he was a bit tight lipped about the magazine, his choice of question may speak to just how demanding it has been on him lately.
Listen to him chat with Graham and Ashkahn about how to do all the things and when doing too many things is too much.
Live at Rise Float Gathering! – DSP 146
Graham and Ashkahn are coming at you LIVE (well, recorded live) from the Rise Float Gathering! They managed to wrangle Jake and Kevin, the organizers of Rise and the founders of Float STL in St. Louis. Check out this episode where they talk about bath robes, hosting events, and just how amazing this industry is.
Book Recommendations for Float Center Retail – DSP 145
Lots of float centers sell different books, usually about floating. Float On even publishes a few of them (through our Coincidence Control publishing company).
Graham and Ashkahn give their recommendations for books to sell and provide a list of the ones we have available at Float On. They also discuss how well they sell as well as the tertiary benefit to having them around as resources for your floaters on coffee tables and as conversation starters.
What to Look for when Buying a Used Float Tank – DSP 144
So… float tanks are expensive. Buying used is an option, though. What does that look like and what should you know before thinking about delving into the market of used tanks? There’s a lot to it, how the tank has aged, if there are any components that have failed, and what the filtration system is like are all good things to keep in mind.
Graham and Ashkahn go over this, as well as where to look for tanks and some tips and tricks from the trade.
Rise Float Gathering Live Event Post!
Final Update 2:59pm WOW... what an event. If you're coming to RISE next year, bring tissues. The last series of updates will be brief. The last two talks were legitimate tear jerkers and no recap could ever capture the moment. Donna and Chris Petrovics If you've ever...
How to Run a Float Center out of Your Home – DSP 143
Starting up a float center out of your home isn’t nearly as daunting as it may sound at first and is a great way to get your foot in the door. Graham and Ashkahn break down the logistics of this time honored tradition in the industry.
What to look for in a lease – DSP 142
Picking a location is stressful and time consuming, but it can still be one of the most fun parts of starting a float center.
Graham and Ashkahn examine what to look for in a new center and how to go about the search. Along with all this, they explain some of the nuances you want to discuss with your landlord when drafting your lease. Tune in here.
Options for offering neck pillows – DSP 141
Finding a good neck pillow for your float tanks can be a surprisingly tricky endeavor. There are endless amounts of flotation pillows designed for swimming or in the bath, but float tanks have very particular conditions and getting the wrong neck pillow can make it, and your float tank, a hassle to clean.
Graham and Ashkahn dish about their experiences with neck pillows and what’s worked for them in the past and offer up some solid recommendations, as well as provide some helpful tips on what to look for when shopping for the ideal neck pillow for your float center.
Having a walkthrough script for float center staff – DSP 140
How specific do you want to get when walking a customer through a float for the first time? Everyone is gonna have a different answer to this, but it’s important to have consistency when running a business. A lot of places do video walkthroughs, but that runs the risk of losing that personal touch.
Graham and Ashkahn share a little Float On philosophy about how they instruct staff to introduce the practice of floating as well as some helpful tips for making your intro speech grow and evolve over time.
Special tools for cleaning your float center – DSP 139
There are so many tiny particular things that go into keeping a float center clean that are really specific to this industry. For example, mopping at the end of the night can be a chore because using a typical mop bucket will just mean spreading salt water everywhere.
Graham and Ashkahn share some of their favorite convenient products that they have found helpful running Float On that they totally recommend for everyone else as well.
