In the first episode of Improving Your Float Center from Home: the Bathrobe Chronicles, Ashkahn and Graham covered the special deal that they’re running at Float On during their closure.
Watch the full episode below:
For the deal, they’re offering 25% off floats, and for every float sold they’re donating a float to medical workers when Float On re-opens. They’ve open sourced the campaign, and you can download images (including an editable Photoshop file), the template email they sent to their mailing list, and their full launch plan.
Enter your email to get the materials:
We hope that these are useful for you, either in launching your own campaigns or just getting your creative juices flowing. You’re free to use or change any of these materials (although it would be great if you credit the artist, Kathryn Sullivan, for the image).
Be well, and stay safe out there!
Graham and Ashkahn
Talking About Dr. Justin Feinstein’s Anxiety Study – DSP 101
Recently, Justin Feinstein and his team at LIBR have published their first landmark study on the effects of floatation-REST on patients with extreme anxiety. After years of hearing about Justin’s research, it’s exciting for the whole industry to finally get to see some tangible results.
But what can we say about these effects? What can’t we say? Graham and Ashkahn bring in Justin Feinstein himself to answer these deceptively unsimple questions and talk in depth about this research and what it means for the industry
100th Episode – Our First 100 days of Running Float On – DSP 100
Graham and Ashkahn remember fondly what the first 100 days were like when opening Float On to commemorate the 100th episode of the podcast. Everything from the mistakes they made and the lessons learned from them to the moment they realized they fell in love with this industry and what it means to them still.
The Daily Solutions Podcast – Our Top 5 Episodes from February
Well, we’ve done it again. We’ve gone through an entire month listening to Graham and Ashkahn share their floaty knowledge. In any case, here are a few of our favorites from the month of February. We're almost at episode 100 (in which we have something special...
How to build a pre-opening mailing list – DSP 99
It’s difficult to overstate the usefulness of building a big mailing list when starting up your business. This isn’t unique to float centers, but we do have specific instances that make our cases unique in comparison to other industries. How soon is too soon to start collecting email addresses? Who should you be asking? Graham and Ashkahn drop some knowledge on the subject and doll out some useful tips and tricks as well.
How to handle membership credit cards that fail – DSP 98
Many float center memberships provide a discount on floats that’s contingent on an agreement of a membership fee that has a contract that extends for a certain period of time, usually at least 3 months. What do you do if after the first month, the members credit card is declined? Graham and Ashkahn meander through this concept, while discussing some of the differences of memberships that many float centers offer.
What type of hydrometer to use for float solution – DSP 97
If you don’t know the specific gravity of your float tank solution, it makes it really difficult to make sure you’re providing an accurate float experience to every customer. Hydrometers are tools built specifically for this, but not all hydrometers are created equal. What types of hydrometers should you use and what do you need to look out for? Fortunately, Graham and Ashkahn have a lot of experience shopping for hydrometers (they break fairly easily, unfortunately) and are more than happy to share what they look for in these little measuring devices that help us make the magic happen.
Using client waivers for your float business – DSP 96
Lots of float centers have waivers. Protecting from liability in case of accidents is a straight forward and sensible thing, especially with a lesser known alternative wellness treatment. Float On doesn’t currently have waivers, and Graham and Ashkahn go into explaining their reasoning behind making that decision. They also explain the common sense justifications for deciding to have waivers as well.
What type of thermometer to use in a float tank – DSP 95
Being able to measure the temperature of your float tank solution is incredibly important, especially since a small variable can make such a huge difference in the variability of the experience. But what kind of thermometer is going to be the most accurate that can still stand up to the demanding environment of a float center? Graham and Ashkahn weigh in.
When should you call it quits? – DSP 94
Deciding when to close down is a challenge in any business, but it can hit especially hard for a float center. The upfront costs to build out are much higher than other industries, many of which simply cannot be recouped. When do you decide that it’s time to cut your losses and move on? What expenses can you recoup?
Graham and Ashkahn tackle this difficult question with laying out some sensible guidelines about what it means to run a business and how to go about it in a way that makes you comfortable.
Leaving a tank unattended for a week – DSP 93
Float tanks are like giant salty babies sometimes. Between water sanitation, temperature control, and filtration…they require a lot of attention and care, and even when you do things perfectly they can still make giant salty messes everywhere. So how do you leave your baby alone for a week? How do you prepare for that? Unlike a human baby, you can take your float tank with you (or at least it’s unlikely).
