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Show Highlights

This episode from Rise comes at you recorded live with another very special guest, Rick from Float St. Louis. Not only does he work in a float center, he’s also releasing a float themed quarterly magazine called Third Wave Magazine. While he was a bit tight lipped about the magazine, his choice of question may speak to just how demanding it has been on him lately.

Listen to him chat with Graham and Ashkahn about how to do all the things and when doing too many things is too much.

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Transcription of this episode… (in case you prefer reading)

Ashkahn: Alright, for those of you listening out here, that was our buddy Rick from Flo STL. He’s with us here today.

Graham: He’s just going to run the podcast for now.

Rick: I’ll just hang out.

Ashkahn: We’re here in St. Louis.

Graham: Hi. By the way, I’m Graham.

Ashkahn: Okay, yeah. Like anyone wanted to know that. We’re here in St Louis. Why you might ask are we in St. Louis? Tell them Graham.

Graham: Okay, Ashkahn. That’s Ashkahn by the way there’s Ashkahn.

Ashkahn: This is Ashkahn.

Graham: We are here for the second annual Rise Flow gathering, which has been a blast so far. Just finished up the first day.

Ashkahn: That’s right.

Graham: And we’re crazy, and decided to do live podcasting from a very noisy space, so-

Rick: As if it wasn’t enough already.

Graham: Yeah, yeah. With that said, it’s been a total blast. So, Rick, you have any good questions for us?

Rick: Oh sure.

Graham: Just one would be fine.

Rick: So, sometimes you have this feeling like you are going to do all the things, and then you’re like, oh yeah, like I can do all the things. And then you start doing all the things.

Ashkahn: Yeah.

Rick: And it’s like, man I can’t do all the things. So from your perspective, how do you choose the things you do?

Graham: Well first of all, we’re really bad at this.

Ashkahn: This is real.

Graham: In fact, usually what we do is sacrifice our health, sanity, family time.

Ashkahn: Sleep.

Graham: Social interactions.

Ashkahn: Any other thing we have going on in our lives.

Graham: New crazy ideas we come up with, so.

Ashkahn: I haven’t seen my parents in 12 years at this point. This is the problem-

Graham: We’re running a daily podcast right now. [crosstalk 00:02:46]

Ashkahn: We promised ourselves that we wouldn’t start new projects. And then now we have a podcast we release every single day.

Rick: Yeah.

Ashkahn: Weekends and holidays. So I don’t know, I’m not, okay, well let’s see if we can.

Graham: We have way more projects still that we think of than we do. So-

Ashkahn: There’s some amount to filter out there. Here’s one thing I think we should keep in mind. I think there’s been a great contribution to humanity in general by people who have no idea how big of project they’re getting themselves into. Like I think if people had a good sense of the amount of work ahead of them when they come up with an idea, no one would do anything. Like literally, the human race would be sitting around, being like, ah no, maybe later, like that sounds a little intense.

Graham: And everybody would be drilling oil or something, yeah.

Ashkahn: So, that’s a kind of ignorance that comes with not knowing what you’re getting yourself into. I think it’s one of the driving forces of human civilization.

Graham: That being said, I feel like, my mom has this sign on her refrigerator, right. Which I think is a great reminder. It says, if it’s not fun, it’s not sustainable.

Rick: Oh.

Graham: And I think that’s very true. So, if you’re like coming down to decisions on what you should spend your time doing, and one of them is like, it really seems like I should do that to further my career, and one is like that just seems like you’d be hilarious and awesome. Maybe do the hilarious and awesome thing.

Ashkahn: We should go on a road trip around the country for three months.

Graham: Instead of the boring thing that might further your career you know.

Rick: Was that sign, like knitted?

Graham: No, it was scrolled in pen. She thought of it in the middle of the night … like yeah, yeah, yeah.

Ashkahn: We’re very much of the philosophy that we spend a very, very decent chunk of our lives working. And you can’t see home, I put quote/unquote we’re game around there. That’s because when you-

Graham: We’re on the road podcasting.

Ashkahn: When you spend that much of your time doing something, to me, life and work have to mix.

Rick: Mm-hmm.

Ashkahn: Otherwise work sucks really. Like that’s- [crosstalk 00:04:42] and the time you reserve for life, you’re tired because you spent all your waking time doing the working part.

Rick: Yeah.

Ashkahn: So I, to us, when I look around, at what we’re doing, and we spend our time doing, which we do a lot now. Like we’re really specifically-

Rick: You have to.

Ashkahn: Sit down go like, okay, what are we actually deciding to spend our time doing, and what are we not deciding to spend our time doing. We really factor in life enjoyment into that decision.

Rick: Good, good.

Ashkahn: Because we know we’re going to be spending a lot of time. We have more ideas than we could possibly have time to do. It has be a factor in it for us. Otherwise I just don’t think I could handle it, I think I would have broken years ago.

Graham: I could dig a hole for seven hours a week, and if my only job was digging holes for seven hours a week, and I made the same amount of money that I make helping operate a float center, and creating the things that I want to create, I would much rather work sixty hours a week than digging holes for seven hours a week.

Rick: Uh huh.

Graham: I would make that trade.

Ashkahn: And that’s the enjoyment side of things for sure. I mean, honestly, I think in relating it to hiring employees, or just running a float center in general. I think that’s how we’re able to get such good crews working at float centers, is we’re helping people, and is because people have a choice, right. They’re like, I’m going to apply to this job, and this job.

Rick: Yeah.

Ashkahn: And float centers obviously aren’t the most competitive for the wages they’re offering. But it’s the same thing, right. You get to help people, you get to make a difference. You often feel like you’re a part of this small business that’s rising from the ground up, yeah, there’s something really satisfying about that. Yeah, not just for you Rick, but in general, I think that float centers benefit from that coolness factor, or being a very satisfying industry to contribute to. And certainly that’s why we do this crazy daily podcast in robes and everything else.

Rick: So, if this isn’t taking the idea too far, I’m going to ask another question.

Ashkahn: Alright.

Graham: Alright.

Rick: Question number two.

Ashkahn: We usually don’t allow that, but we’ll make an exception this episode.

Graham: Or usually they both have to be at the beginning of the episode you know.

Rick: Yeah, switching it up. Is there a time you’ve taken an idea too far you’d like to share?

Ashkahn: We’re literally wearing robes right now.

Graham: And you know what we should do, a different intro for every single one.

Ashkahn: Now we spend hours a week making up jingles.

Graham: We’re like jingle artists now. Yeah, we took that one a little too far, but you know, we’re committed so.

Rick: I think I’m going to take some things home from this.

Graham: So you feel like we’ve answered-

Rick: Yeah.

Graham: At least a little bit. I’ve touched on your questions.

Rick: Well I was looking for a way out, and you didn’t give it to me, so.

Ashkahn: We just gave you path of deeper although rolling dice isn’t a bad idea, you can always, if everything seems the same, just roll dice and decide.

Rick: That’s right. Thank you guys

Graham: Yeah, thank you Rick.

Rick: Yeah, anytime.

Ashkahn: And for those of you out there in non St. Louis, and you want to ask us a question. From this episode, I think the way you do that is first you get a job at FLOAT-STL, and you work there for a few years, and then you start running an event and then you come on our podcast live in person. I think that’s the only pathway to asking us a question.

Graham: So good luck guys.

Ashkahn: Best of luck out there. See you later.

Graham: Talk to you tomorrow.

Recent Podcast Episodes

When Should a Float Center be Profitable? – DSP 170

“When should I start making money?” is a deceptively simple and anxiety inducing question that every business owner has to face. Sometimes the answer is straightforward. There are lots of franchises that have near endless amounts of market research and profitability trends that point to a sensible timeline of when and how much you can expect versus a given investment. 

Float centers aren’t like that, unfortunately. There’s simply not enough data out there to create predictability in a market. The good news is that given the relatively low overhead excluding opening costs, float centers have the potential to be profitable almost immediately. Graham and Ashkahn break down this question and provide some tips on the issue.

Should we Pay for SEO (Search Engine Optimization) Services? – DSP 169

When opening any small business, you want to do what’s best to gain an edge in marketing and make sure that you’re doing your best for your flowering company. The new trends and changes can be daunting if you’re unfamiliar with technology or the marketing world. 

Float centers are no exception. So when you get a call from someone claiming to be able to boost your SEO standing, it can seem like a really good deal. How do you tell if these companies are legit? And do float centers really need SEO help? Graham and Ashkahn break this down and simplify it for the uninitiated. 

Should we do Tank Maintenance Ourselves? – DSP 168

As it turns out, there’s no certification program to running a float center. You buy these big expensive machines that require constant, technical maintenance and you’re on your own for how to accomplish that. There aren’t float tank repair persons that you can call (yet) and just have them show up and do it for you, so making sure you’re knowledgeable and prepared for this maintenance is a really good idea. 

Graham and Ashkahn lay out the Float On best practices for how to plan for maintenance so that it’s the least disruptive for your center if something goes wrong. 

What to Consider With a Home Float Center – DSP 167

Getting a tank in your house and floating some people is a great first step on the path to opening a float center. It helps you figure out exactly what the maintenance is going to be like, along with just the experience of floating other people and introducing them to this neat salty practice. 

There are things to consider and there’s a right way and a wrong way to run a home based float center. First thing to consider is your local laws for small businesses and making sure you comply with those. Additionally, you need to decide if you’re just floating friends and family or if you’re going to have paying customers. This is also going to impact what type of float tank you should use and the demands you should consider on your house. Graham and Ashkahn have seen plenty of these and share the best practices as they’ve seen them laid out. 

How to Deal With Burnout – DSP 166

Running a float center is hard work. Especially if you just opened up and dealt with months of agonizing, crazy construction, and then go straight into pulling long hours keeping your center open. Even with the reward of seeing floater’s post float glow can fall short of satisfying in some moments. 

It’s important in these moments to take time for yourself so as not to get devoured by your work. Ashkahn and Graham share some of the things that helped them stay sane working long, thankless shifts at Float On in the early days and get through the hard days so that they could thrive. 

Latest Blog Posts

Listening to Music in a Float Tank

Listening to Music in a Float Tank

To play or not to play music in the tank…

Some centers start the float with a few minutes of music and then fade away, some don’t play music until the end, and another float center will not let you turn off the light. In fact, they also have the noise of a automatic massage table, pounding away next to you, while other places will leave it up to the floater to decide. READ MORE…

Specific Gravity Specifics

Specific Gravity Specifics

Specific gravity is the ratio of the density of a substance to the density (mass of the same unit volume) of a reference substance. The reference substance is nearly always water for liquids or air for gases.” Specific gravity, then, in the case of our float tanks, is how dense the salt water is compared to regular, run of the mill water.

So, where should we keep the specific gravity of a float tank? READ MORE…

Don’t Squander Water in Your Showers

Don’t Squander Water in Your Showers

Once you start planning out the monthly costs for your float center, you’ll quickly come to appreciate a running joke in the industry: although you may think you’re providing floats, what you’re really doing is running a shower business.

Each person that floats at your center will take two showers: one before their float, and one after. These showers are definitely necessary. Before a customer enters a float tank, you’ll want them to shower in order to make sure that water contamination from skin oils and dirt is minimized, and after a float a customer is going to need a shower to remove the salty residue from their skin. READ MORE…

How Do You Properly Use Hydrogen Peroxide?

How Do You Properly Use Hydrogen Peroxide?

The Art of Floating, a great blog by the Float Shoppe here in Portland, has been answering questions that hit their inbox. Which is brilliant, and gives a second life to the extensive novellas on that minutiae of float tanks that I find myself writing daily. Here’s the first in what will hopefully be a series. READ MORE…