Learn best practices for starting and running a float center:
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Something in the world of floating have you stumped?

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Show Highlights

Tired of running gimmicky marketing with steep discounts because your float center has an empty schedule?

Do you want that easy lifestyle business where customers just flock to you instead of you having to hunt them down? Want to be able to raise your prices without worrying about losing revenue?

Graham and Ashkahn share a secret they recently discovered while on their trip to Australia about how you can keep your float center 110% full at all times (that extra 10% isn’t cliche, it’s a waitlist)!

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Transcription of this episode… (in case you prefer reading)

This marketing secret isn’t really ours to share, so we don’t have the rights to publish it in print form.

Listen to this episode now before we’re sent a cease and desist and have to take remove it from the archives. 

Recent Podcast Episodes

Do Floaters really Go into a “Theta State”? – DSP 160

Sometimes it’s difficult to differentiate the claims of scientific benefit of floating from those that are just anecdotal. The idea that floating causing greater theta brainwave activity is one of those things that sounds right, but what does the data say? And how can everyone else find out?

Fortunately, Graham and Ashkahn have done the legwork and even talked to the researchers who do this kind of stuff. They break down exactly how true the Theta claim is and what, if any, real research corroborates it. 

Can People Undergoing Chemotherapy Float? – DSP 159

Naturally, most float centers want to be available for anyone who needs it, but there are practical limitations that they may not know about with certain conditions. Is there any risk or issue to having someone with cancer float in a float center? Do they need special instruction or care? Are float centers opening themselves up to liability by providing them floats?
Ashkahn and Graham answer a few of these questions, but the most important thing to remember is to consult the patient’s doctor. Leave the medical advice to the professionals. 

Quick ways to get cash now for your business – DSP 158

Being strapped for cash isn’t a fun situation to be in. With an operating business, you have options, fortunately. 

Graham and Ashkahn brainstorm some ideas for quick cash and some they’ve even used at Float On when a surprise expense has come up. It’s worth noting that to get money in the short term, you’re likely sacrificing something in the long term. 

Avoiding Soundproofing Mistakes During Float Tank Installation – DSP 157

Obviously float center construction is expensive, in no small part due to the soundproofing in each of your rooms. The last thing you want to do is screw it up by making a simple mistake when installing your float tanks. 

Graham and Ashkahn delve into everything you need to consider during installation to not screw up your soundproofing, including what additional materials to purchase and how to ideally set up your float rooms. 

Book recommendations for Float center owners – DSP 156

It’s no secret Graham and Ashkahn love to read, often about business methodology and philosophy. In this episode, they provide a list of the books they would consider to be their biggest influences that helped shape their own business philosophies and methods, along with what exactly about each of these titles is so interesting and engaging. 

Latest Blog Posts

The Best Time to Start a Float Center

The Best Time to Start a Float Center

It's not today. Today is a great time to start a float center, but that's not the best time. The best time was a year ago. Or a month ago. Or yesterday. I've had the pleasure of seeing people from their first, innocent float all the way through opening the doors on...

Getting to Know Your Epsom Salt

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Epsom salt has uses ranging from personal care to large-scale agriculture, and, of course, it is the salt that brings the ‘float’ to float tanks. Since it plays such a key role in our industry, and in maintaining the chemical balance of our beloved float tanks, we...

Meet the Float Tank Solutions Team

Meet the Float Tank Solutions Team

We've met a good deal of you in person at the Float Conference, or at Float On in Portland. Some of us (mostly the easily identifiable ones with the larger facial hair) can even be seen in many an online video discussing salt buildup and small business. For some of...