This month we’ll be talking about something that is especially relevant to everyone just getting started in the floatation industry. Should you start a float center decked out with a full armada of tanks, a 30 ft salt water aquarium, and filter changing robots? Or should you launch with a single tank in your dingy basement apartment that you share with two 20-somethings and a ball python?

Should you seek loans and investment, or should you bootstrap? What’s too small to build up from, and what’s too big to justify the risk?