A/B Testing is a method to compare one system against another. Most often, this is used to compare the performance of one version of a website to another in real time.
Graham and Ashkahn talk about A/B testing (or “the old onesie-twosies” as Ashkahn says) and how it can be used to improve a float center’s website.
Seeing float tanks in the national news and culture has increased in regularity within the last few years. Graham and Ashkahn discuss how these things get on such a large platform. The guys briefly go over some of the major stories that have been all over the media and how those stories happened. Mostly it comes down to luck, but there are a few things that can increases the chances of your float center getting on national TV.
It happens every once in a while that a center you knew closes down and it can seem like a dark omen for the rest of the industry. The reality is that these are individual circumstances that are brought about not because of a major trend as much as just life events coming up.
Graham and Ashkahn share their take on other float centers closing and what they know about it and how frequently they think it’s occurring.
Ashkahn and Graham break down the wild world of floating, well… worldwide. They share what they know about the industry in different countries, continent by continent, and gauging which ones are the most float centric vs. those that are the least (hint, it’s definitely Antarctica).
For people just starting out, it can seem really daunting to start a float center. They may not even know where to begin.
Graham and Ashkahn tackle this idea head on. The most important thing is to do a lot of research (definitely check the resources) and to make sure you have people that you can call and refer to for support when you need it.
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