Building a website is more and more an essential skill to running a business. Graham and Ashkahn revisit website construction for float centers. They lay out some of the best practices and tips to avoid for websites, having years of website management and marketing experience themselves. They also offer tips on things to avoid and look out for when making your own site; how to maximize it’s effectiveness as well as common mistakes to avoid.

This is easily one of the most difficult marketing challenges for any float center. Having regular members means maintaining reliable, steady income for your center and takes some of the burden off filling your tanks in other ways. Graham and Ashkahn have previously talked about memberships at Float On, now they tackle their methods on how to convert them.

This can definitely be a challenge in the float industry where it wouldn’t be elsewhere, because most float center owners may feel that having a sales pitch to floaters can affect the quality of their floats. Fortunately, Graham and Ashkahn have some useful tips to pitch memberships without coming off like you’re trying to upsell a combo meal.

The episode where Graham and Ashkahn discuss the nuances and rational behind an appropriate float center uniform and additional attire.

So we’ve already talked about trying to set the perfect temperature in a float tank, now listen to Graham and Ashkahn talk about how they deal with complaints from customers about it at Float On. 

Graham and Ashkahn are very familiar with the question and have answered it a bunch of different times. They’ve practiced and are prepared to tell you what’s what on the demographic front.