Editor’s Note: This and upcoming issues of the Float Tour Blog will be documented by the newest member of the Float Tank Solutions team, JT Howard! We couldn’t think of a better way to welcome JT to the family than take him on the road with us…
Even at the outset, we knew that we’d have to make sacrifices on who we’d get to see, in part because we have to plan a route and not every center lines up perfectly with it, but mostly it comes down to the fact that the industry is growing so rapidly that it’s nearly impossible to visit everyone in such a short time frame.
We officially started off the trip on Monday March 14th, 2016 and left from Portland full of vigor and salt. We were very eager to get on the road, as getting insurance held up our plans by a couple of days. After heartfelt goodbyes to those that saw us off, we began on our adventure.
Our First Stop on the Float Tour…
In that short time, he’s already looking to expand from two tanks to three, which is very exciting. He showed us his space which is decorated with traditional Hindu art as well as framed photography taken by Ankush himself, creating a very personal and welcoming atmosphere to the space.
The Next Stop…
Number of Tanks: 1
Years in Operation: 13
Tactical takeaways: Incorporating an overnight component turns floating into a nice couples getaway, especially when paired with massage and a sauna.
Other Services: Hot stone massage, Massage, Sauna, Overnight stay
They have massages, saunas and even a room to rent for couples who just want to get away and relax. They were very excited to meet us and really enjoyed getting to talk with other people passionate about floating. Their custom tank was possibly the most ornate one we’ve ever seen and it alone was worth the trip.
The Next Day…
Number of Tanks: 1
Years in Operation: 3.5
Tactical takeaways: Located next to a large fitness center, this float center has a built in demographic with Joe Rogan and Steph Curry endorsements for the athletic types.
Other Services: Massage
Wrapping Up the Day…
Number of Tanks: 3
Years in Operation: 2
Tactical takeaways: With dedication, floating can be a very successful business, even in smaller towns.
Other Services: Just Floating
As the sole float tank center in the Marysville/Yuba City area, Float Therapy has been maintaining steady business and has the potential to expand. Zak King has been a floater for 2 ½ years and been running his own center with his wife and business partner Candice since the beginning of 2014.
They’ve loved the process so much, Zak is designing his own tank which he intends to unveil at the Float Conference this year. We saw some preliminary designs and it was pretty exciting some of the innovative changes he’s looking to bring.
To Be Continued…
As we mentioned in the beginning, this tour is going to take a few months are we’re very excited to meet with as many float center owners as we can over that time. However, due to the sheer size this industry has grown to, it’s ambitious (even for us) to say we’ll see everyone.
We’ve shared a few sample pics that we’ve taken so far, but we’re also shooting video during the Float Tour which will also be released over time. Stay tuned to Float Tank Solutions on Facebook, Twitter, and (now) Instagram for closer to real time updates of the tour.
Another issue in this series of blog posts is coming shortly, featuring our first manufacturer visit as well as a special visit with some Float Industry Icons!