One of our first resources at Float Tank Solutions was our Beginner’s Guide to Floating. It’s one of the resources that we offered that helped us establish our company and who we are.
If you’re not familiar with the Beginner’s Guide, it’s basically our intro brochure at Float On. About 5 years ago now we made the creation files easily available so folks could edit it as they pleased and sent it out to everyone with an open invitation to do with it as they pleased for their own centers. We know most centers don’t have graphic designers on staff so it seemed like a nice way to help others have reliable, easy to access information for their clients and also serve as a way to save them time and money from having to create their own.
The result of this is that years later, dozens and dozens of centers have a version of these brochures, some of them not even realizing where they originated from. Naturally, we’ve taken a copy from all the centers we’ve visited and we thought we’d share some of them with the rest of you.
These are scans of the physical brochures and not digital images, so occasionally you’ll see a little wear and tear. That’s our own negligence, not the float center it came from. (Ashkahn gets a little excited sometimes and squeezes them too tightly).
Get started on your own Beginner’s Guide to Floating…
To start this off, take a look at our Beginner’s Guide as a template.
Now take a look at The Float X down in Temecula, CA. You can see they went with colors that matched their branding, but otherwise left it pretty unchanged. Simple and effective.
Here’s the one from FLOAT STL Midtown in St. Louis. They’ve changed the entire inside middle panel to be very functional and serve as an intro when people are floating. They’ve even included their own graphic design for a sleek look!
Okay. This next one is definitely one of the standouts. Oakland Floats took this brochure idea and kicked the design up a notch. If you’ve ever been to Oakland Floats, you’ll know this is directly in line with their interior design as well.
Float Factor left the outside of the brochure almost completely alone and then completely redid the inside, keeping virtually none of the copy or design elements. The final product looks great and does a good job of matching their brand!
Finally, I thought I’d share Tank Action’s brochure. It’s such a different brochure than the one we put out. A lot of work went into making this their own. If it wasn’t for some of the copy, I wouldn’t even think it had anything to do with the original template.
To wrap up, here’s just a few others that we enjoyed. We couldn’t possibly show all of the brochures (there’s just too many!), so here’s a handful of other ones we’ve found.
Annica Float Club
This is the kind of awesome stuff we love receiving from the industry. These were just a handful of the brochures we have collected over the years, and there are dozens more out there we’ve yet to see.
If you have a version you’d like to share, please send it along to firstname.lastname@example.org.
Don’t have the Beginner’s Guide Brochure Template?
We’re looking forward to seeing what you’ve created.
Interested in marketing content to use at your float center?
Check out our complete social media toolkit, The Buoy Project!
- floatation-specific illustration sets,
- pre-written social media posts and copy,
- blog articles covering the benefits of floatation, and
- a templated newsletter