Learn best practices for starting and running a float center:
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NOTE: This article was originally published March 13th, 2020, last updated July 14th, 2020.

While we want to make sure this advice is current, it is not definitive. We want to recognize the limitations of advice during a pandemic where information is updated by experts daily and strongly urge you to check resources like the CDC and WHO for the most up-to-date information about safety procedures and best practices.

 We’ve compiled some critical information and tips for float centers to keep in mind during the Coronavirus outbreak:

Float Tanks
  • Coronavirus is not water-borne. Standard filtration and disinfection in your float solution should be sufficient.
  • Coronavirus seems to be primarily spread through droplets in the air. Infected people who present symptoms can spread these through coughing and sneezing, but asymptomatic people can spread the virus great distances just through talking. It’s not currently known how long the virus stays in the air, but enclosed and poorly ventilated spaces have an increased risk of transmission. Employees should wait at least 20 minutes before entering float rooms vacated by customers.
  • Surfaces don’t seem to be the primary mode of transmission, but are still a risk factor. Increase disinfection of the interior and exterior of the tank, especially where customers are likely to touch.
Hard Surface Disinfection
  • (Re)Familiarize yourself with hard surface disinfection and kill times.
  • Use EPA recommended and registered disinfectants on all hard surfaces.
  • Stress to your staff the importance of properly disinfecting all items and surfaces that floaters are likely to touch, both in the rooms and out.
  • Frequently disinfect chairs, doorknobs, check-in counters, and all solid surfaces where someone might place their hand.
  • Consider storing objects that floaters typically touch that aren’t easy to disinfect (float journals, books, toys, etc.).Staff and Customers

Staff and Customers

  • All staff should wear masks at all times. All customers should wear masks anytime they’re not alone in the float room. Even cloth masks can help reduce the spread of transmission significantly.
  • Brief your staff on what we know, and make sure they feel comfortable answering any customer questions.
  • Make sure your staff is washing their hands diligently and not touching their faces.
  • Have everyone maintain at least a 6-foot distance from others.
  • Make sure staff take sick leave and stay home if they think they’re feeling ill.
  • Let customers know that they won’t be charged for canceling floats, even last minute, if they’re not feeling well. Take steps to prevent customers who have symptoms, especially a cough or fever, into your center.
  • Put a page on your website informing your customers of your increased cleaning and health policies, and link to it from your scheduling page and emails.

With all of this said, we aren’t microbiologists and information about the pandemic is changing daily. So, back in March we reached out to Dr. Roy Vore for comment.
If you’re not familiar with him, Dr. Vore is a microbiologist and expert on water sanitation; he’s one of the leading experts on outbreaks in shared water facilities (pools, hot tubs, etc), and fortunately for our industry, he’s taken a particular interest in float tanks.
Dr. Vore has had been discussing this issue with pools and spas, so making a statement for float centers wasn’t too far out of his way.

The first thing we learned from talking to Dr. Vore was that the actual name for this virus is SARS-CoV-2. It’s similar to the flu both in how it spreads and what it’s susceptible to. This is what he had to say (see if you can avoid hearing it in his voice):

 

“This is an enveloped virus. The concentration of salt used will provide a reasonable inactivation, but is not likely to be complete. But this virus is both spread by contact and inhalation of airborne droplets; it is not water-borne. As such, the water is not the medium of transmission.”

 

It’s been known for years that high concentrations of magnesium sulfate in a water solution can actually stop some viruses and bacteria from spreading that would otherwise thrive in water. As we know, this isn’t sufficient disinfectant for all pathogens, but it does impact our risk factors. Dr. Vore actually did a big talk about this at the 2018 Float Conference.

The nature of our business also means we just don’t have large groups of people interacting with each other. This doesn’t mean we’re off the hook, though.

This virus has a long incubation period, which means that it can last longer on surfaces. So the real danger of this epidemic for a float center is all the stuff that your customers interact with. As Dr. Vore puts it:

 

“All float centers should focus on disinfection of hard surfaces including chairs, doorknobs, check-in counters, and all solid surfaces where someone might place their hand.”

 

Back at the beginning of March, Art of the Float recently released an interview with Jason MacDonald, a health regulator in Alberta, Canada. It’s a good listen, although obviously our understanding of the pandemic has shifted and grown since then.

At the very least, hopefully the fact that we’re not a high-risk industry can be something float centers can take some comfort in and emphasize to the public. Be patient, be mindful, and adjust your plans to the environment as new information comes out and the situation develops. And don’t forget to take tank time for yourself to float away some stress.

Float Fund – NSF Magnesium Sulfate Test Results

Float Fund – NSF Magnesium Sulfate Test Results

I’m happy to announce to first results from the Float Fund testing. This experiment, run through the NSF, was to see how salt water, with no other form of disinfection, actually effected harmful organisms. We ran tests with two different microorganisms, and in this post we’ll talk about how one (Pseudomonas) got its ass kicked by salt-water and how the other one (Enterococcus) didn’t seem phased in the slightest.

If you want to skip straight to the test results, you can download them in their entirety. Since they have a lot of fancy laboratory lingo, we’ll spend the rest of this post breaking down the different aspects of the testing.

Float Memberships and Packages

Float Memberships and Packages

Customers are great, but getting those customers to commit to returning on a regular basis is even better. There are a few different schools of thought in regards to encouraging return customers, but they’ll generally fall into two main categories, Memberships and Packages.

We’re going to provide a little insight into how to utilize each of them at your center.

Marketing is all About Relationships

Marketing is all About Relationships

Marketing is one of those words that has a lot of different meanings from one person to the next. Personally, I’ve studied marketing in one way or another for the past 20 years. I suppose you can say I’m a marketing nerd (I’ll wear that badge proudly). I even annually budget myself a different marketing conference to go to… for fun.

Float Quarterly – January 2016

Float Quarterly – January 2016

It’s been our pleasure to be actively involved in the float industry for over five years now. In 2016, we’re already on track to have more new centers opening, more press covering floating, and more resources for people just entering our salty world than ever before.

With so much action, we’ve decided to send out brief, quarterly updates on our industry to keep people posted on the all the latest happenings. Welcome to our first installment!

Increase Sales by Offering Retail in Your Float Center

Increase Sales by Offering Retail in Your Float Center

On their own, float tanks have a limit to their profits. Retailing has the potential to bring extra money into your shop, but it also requires a lot of work and attention on your part to really be successful at it. At Float On, our retail contributes 6.5% towards our overall sales and 3% of total profit. While this might not seem like a large contribution, depending on your sales, it could end up paying the wages of a whole extra employee.

The Health Department and Float Tanks… How to get Approved!

The Health Department and Float Tanks… How to get Approved!

If you’re working on starting a float center, chances are you’re nervously anticipating having to call the health department. We’ve all heard horror stories of people being asked to follow pool rules that don’t make sense for them, or having to do costly changes to their pump systems.

float tanks not regulatedBelow is our best advice for working with your health department to get your float center approved, but before we dive into that, it’s important to get a bit of an understanding as to how the health department works.

What Happens When the Media Doesn’t Give a Shit

What Happens When the Media Doesn’t Give a Shit

Float tanks have been getting a lot of media love recently, which is unsurprising given how beneficial people seem to find them, and how crazy they sound when you’re explaining them for the first time. Most of the press has been very positive, and coverage like the Nightline piece still bring a giant smile to my face whenever I watch them.

Media Reporters and EditorsUnfortunately, not everyone has taken the time to do the appropriate level of research into floating before writing about it.