Tired of running gimmicky marketing with steep discounts because your float center has an empty schedule?

Do you want that easy lifestyle business where customers just flock to you instead of you having to hunt them down? Want to be able to raise your prices without worrying about losing revenue?

Graham and Ashkahn share a secret they recently discovered while on their trip to Australia about how you can keep your float center 110% full at all times (that extra 10% isn’t cliche, it’s a waitlist)!

A UL Field evaluation is something that can be requested from your Health Department or regulator, often prior to opening. It’s designed to ensure a certain standard for electrical equipment in commercial businesses. Graham and Ashkahn break down the process of getting a UL Field evaluation, how much it’s likely to cost, and even some tips when discussing this with your health department.

So HDPE stands for High Density Polyethylene. It’s a type of plastic and it’s incredibly handy for float centers. Float On switched to using this any place they previously would’ve used wood in their building materials. 

Graham and Ashkahn break down exactly what this miracle product is, where you can buy it, all the different uses it has in a float center, and some special tips and tricks of getting it just the way you need it.

The good news is that it doesn’t seem to happen after the first float, the bad news is we’re not really sure why it happens, but we have some theories. This even happened to Ashkahn the first time he floated, so this is an issue very personal to his heart. 

When you’re just starting out, you’ll try anything to get the word out. Trade shows are a fairly common way to generate interest in a new technology or practice, so why not floating?

Graham and Ashkahn have a few trade shows under their belt and they’ve had modest almost success at them. They lay out their experiences and challenges that float tanks face at a venue like this and what you should be prepared for if you decide to attend one. 

This is one of those situations that’s never fun to be in, but it’s something that’s gotta be dealt with. A customer is rude, unpleasant, or makes the staff or other customers uncomfortable. It can start small and turn into a repeated and difficult problem. As the business owner, oftentimes, the buck stops with you and you have to figure out how to handle that situation.

Graham and Ashkahn share their experiences at Float On with their problematic customers and how they handled it while offering tidbits of advice. 

Crowdfunding has made so many projects possible that would otherwise not exist. It seems perfect for niche ideas, concepts that would otherwise never see the light of day, and passion projects that just need to happen. This sounds perfect for float centers, but there are some caveats. 

Crowdfunding is time intensive and there’s not guarantee of success. Aside from that, there are some issues with it that complicate things for float centers that other crowdfunded projects likely won’t face. Graham and Ashkahn talk about the successes of float center crowdfunding and the not-so-successes as well. 

For anyone considering a DIY float tank, give this episode a listen first. This isn’t a discussion on the merits of doing things one way versus another or expressing an opinion on one side and playing devil’s advocate for the other. Graham and Ashkahn know painfully well from personal experience the pitfalls of falling into the hubris trap of thinking you can build your own float tanks. They built two large open tanks in Float On and even years later they still cause headaches.

What’s more, they’ve spoken with dozens of people who’ve also gone through this themselves and heard their horror stories after they didn’t listen to the advice of not doing it.

The perception that it can be a cost-cutting measure or a more reliable way to get an operating float tank in your center by going DIY is generally pretty flawed. There’s so much to it that you just can’t consider before the fact.

This seems like a good idea on paper. It helps with SEO stuff for Google. It gives you an outlet to write about floating and share information about the industry. And it seems to fall in line with something that other businesses do, right?

So what are the downsides? How much time and effort does a blog really take? What sort of impact does it have for a float center? Graham and Ashkahn lay out the pros and cons as well as things you may not initially consider about the responsibility of having a blog.