This is easily one of the most difficult marketing challenges for any float center. Having regular members means maintaining reliable, steady income for your center and takes some of the burden off filling your tanks in other ways. Graham and Ashkahn have previously talked about memberships at Float On, now they tackle their methods on how to convert them.

This can definitely be a challenge in the float industry where it wouldn’t be elsewhere, because most float center owners may feel that having a sales pitch to floaters can affect the quality of their floats. Fortunately, Graham and Ashkahn have some useful tips to pitch memberships without coming off like you’re trying to upsell a combo meal.

The episode where Graham and Ashkahn discuss the nuances and rational behind an appropriate float center uniform and additional attire.

So we’ve already talked about trying to set the perfect temperature in a float tank, now listen to Graham and Ashkahn talk about how they deal with complaints from customers about it at Float On. 

Graham and Ashkahn are very familiar with the question and have answered it a bunch of different times. They’ve practiced and are prepared to tell you what’s what on the demographic front. 

Should you allow people with fresh tattoos to float? How fresh is “fresh”, anyway? Graham and Ashkahn share their experiences floating people with recent tattoos.