In the first episode of Improving Your Float Center from Home: the Bathrobe Chronicles, Ashkahn and Graham covered the special deal that they’re running at Float On during their closure.
Watch the full episode below:
For the deal, they’re offering 25% off floats, and for every float sold they’re donating a float to medical workers when Float On re-opens. They’ve open sourced the campaign, and you can download images (including an editable Photoshop file), the template email they sent to their mailing list, and their full launch plan.
Enter your email to get the materials:
We hope that these are useful for you, either in launching your own campaigns or just getting your creative juices flowing. You’re free to use or change any of these materials (although it would be great if you credit the artist, Kathryn Sullivan, for the image).
Be well, and stay safe out there!
Graham and Ashkahn
Reason for double studded walls in your float center – DSP 07
What the heck are double stud walls and why would I need them?
Graham and Ashkahn talk about this and how a high level of soundproofing and construction design can make the difference between a perfectly quiet float, and one where you can hear the person chanting and doing yoga in the room next to you and trucks rumbling by outside.
When it comes to float centers, what’s inside the walls is what makes the experiences outside them so special.
Thoughts on having a home float tank – DSP 06
The Question: Will the home tank market and its low prices affect the commercial float industry negatively?
Our Answer: We don’t think so! In fact, home tanks increase the visibility of our industry.
Tune in to this short Daily Solutions Podcast, or read the text below if you’re at work and you need it to make it look like you’re doing important stuff.
Thoughts on offering 60 vs 90 minute float sessions – DSP 05
Today’s Daily Solution explores why Float On runs 90 minute floats versus shorter ones, and talks about various float lengths and what choosing them means for your float schedule and, ultimately, your business.
As always, Ashkahn and Graham dig deep into their float bibles and guide us to wisdom, truth, and prosperity.
Organizing a float center internship – DSP 04
Float On swears by its internship program. We’ve been running it for seven years, and it brings us a lot of joy. Running an internship program is work, and you also have to be sure to do it legally.
In today’s episode, Ashkahn and Graham will talk more about the legal requirements and why we love our internship program.
Tips for gracefully raising service prices – DSP 03
Today’s episodes focuses on a tough topic — raising prices.
Graham & Ashkahn discuss how, while this can be a tough thing to think about and put into place for your business, you needn’t be afraid. If you genuinely need to raise your prices because expenses are going up or you want to pay your staff more, you’ll be surprised how much your customers will understand.
Emails to send after the float session – DSP 02
Email is a valuable channel for communicating with your floaters. While you can use it to gather feedback, send appointment reminders, and share relevant news from your center, you never want to spam your clients. In fact, you want them to love floating at your center so much that you don’t need to spend time writing persuasive emails in order to lure them back.
In this episode, Ashkahn and Graham talk about how, when, and when not to send emails to your customers.
Tips for opening near other established float centers – DSP 01
You’re thinking about opening up a float center in your town, and there’s already one humbly chugging along nearby. Like an awkward teenager, you’re not sure if you should ask them to dance. But you totally should.
In this episode, Graham & Ashkahn will talk about what it’s like opening and operating in a city with other centers.
The takeaway? Get out there and say hi!
Get to know us – Our first Daily Solutions Podcast episode – DSP 00
Introducing our first podcast episode! Listen daily as Graham and Ashkahn answer your questions about starting, running, and growing a floatation tank business.
Why ROI Calculators Suck! (or at least why you should use caution)
“What is an ROI calculator?” I hear you asking. “ROI” simply stands for “Return on Investment”. An “ROI Calculator” is just a tool that outlines the cost of something and generates what your anticipated profit will be over a certain length of time. Usually annually.
We should make a distinction between a simple ROI calculator (i.e. a widget built into a website with limited inputs), and a financial plan (complete with P&L, cashflow, and balance sheets). Both are going to try and do the same thing, but one is going to be far more detailed and accurate.
Roughly what we’re going to be talking about is a return on investment for your whole business, but return on investment can (and should) be used for lots of different aspects to your business to help you determine how best to spend your company’s money. Usually, though, that’s going to require a lot of detail that a simple widget can’t provide.
How to compete on price without slashing prices
Let’s say you’re a float tank center and more centers are starting to show up in your town…
Or, maybe you are that other center starting up a town that already has float tanks…
As new centers enter the market, the typical response is to run promotions on daily deal sites, promote large specials, and/or run Facebook Ads selling floats for much less than the usual offerings.
The best case scenario is this price slashing behavior subsides shortly after the neighboring center opens.
But what if it doesn’t? What if an existing competitor decides their new price is even lower?
How do you compete with a price slashing neighbor without competing on price?
Learn a few ways to make price a non issue with your customers…
