Something in the world of floating have you stumped?
Show Highlights
Graham and Ashkahn talk about how they deal with other float centers spying on Float On.
Basically… they don’t. The float industry is a really open community and a lot of information is generally freely available. If someone is spying on a float center, that could be a result of poor communication skills or a lack of awareness of what information is actually out there. The guys share their advice on how to talk to someone who might be in that situation and how to move forward, hopefully as friends instead of rivals.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: All right.
Ashkahn: Okay, welcome.
Graham: Hello.
Ashkahn: My name is Ashkahn.
Graham: I am Graham. And together, we are Grashkahmn.
Ashkahn: Oh, sorry.
Graham: That’s all right, it’s cool. Just forgot my half of our combined name.
Anyway, we have a question for us from you, which is, what are some common issues with float tanks? Sorry, no, different question, wrong day.
Ashkahn: Different question, different day.
Graham: Right, just look at a different page here. “I had a customer come in – that’s good – who was sneaking a bunch of photos and asking weird questions.”
Ashkahn: Hm.
Graham: “Now I found out that they’re opening a center across town. How do you deal with spies?”
Ashkahn: Spies.
Graham: Espionage. The dangerous side of the float world.
Ashkahn: I mean, we have a pretty robust counter-intelligence program going at our place.
Graham: Yeah, feed them a lot of misinformation.
Ashkahn: Lots of propaganda.
Graham: Yeah. Just wait for their own center to self-destruct.
Ashkahn: We funded a coup in Nicaragua just to stop one place from opening.
Graham: Maybe you don’t want to go as far, but it works. It does work.
I guess at Float On we don’t really worry about it?
Ashkahn: It’s kind of an interesting one, because the information’s all public. Like, what could they find out by coming to your float center that everybody isn’t finding out by coming in to float at your place?
Graham: So I think how this happens, a is people don’t realize that our industry is as cool as it is. And you can probably get way more information by just directly approaching a float center owner and talking to them.
So, first off, if any of you listening out there-
Ashkahn: If you’re the spy-
Graham: If you’re spies or you’re thinking about spying, don’t do it. Everyone is so nice and open. Maybe not everyone, but if you talk to a jerk out there who doesn’t want to give you the time of day, whatever. They’re the exception in the industry. Just call another center near you. Chances are, they’ll actually be embarrassingly open with how their center runs and its shortcomings and stuff like that.
Don’t sneak around if you’re the spying type. And if you’re a center being spied on, then you’re going to… Ashkahn. What’s your advice then, buddy?
Ashkahn: I guess my advice is, I’m not sure what you feel like you’re losing from someone taking pictures and stuff like that. Like, what information could they be gleaning that they wouldn’t be able to get by visiting any float center?
I don’t know, I don’t understand exactly what people feel like what kind of valuable info they feel like they’re losing in the scenario that someone is spying on them. Quote, unquote “spying” on them.
Graham: Yeah, it’s interesting, because I feel like the social damage is almost more than the practical damage, you know?
Ashkahn: Yeah, for sure. I mean, it’s weird and it’s kind of rude.
Graham: They should have asked, right, is the thing.
Ashkahn: Yeah, for sure.
Graham: I feel like that’s what this person is actually upset about is that the person did not directly correspond with them, and instead felt the need to “sneakily” come in and check out how they were doing things. And “presumably” use that information to “inform” their own decisions on a competing float tank center.
Lots of air quotes, again, going on here.
Ashkahn: So yeah, if we’re just talking about social interactions more than how to stop someone from spying on you.
Graham: I think it’s both, yeah.
Ashkahn: How would you stop someone from spying on you?
Graham: I don’t know, And every center feels like they did certain things wrong. So in a certain sense, like to spy is just copying off of things you also did wrong.
Ashkahn: Go for it. Build what I built.
Graham: It’s like cheating off of someone in class who’s a C student, you know? Maybe you shouldn’t be cheating off of that person.
Ashkahn: I mean, in terms of what information you’re protecting, I think this is maybe over-hyped in people’s heads or something. Because again, you’re a business in public where customers are coming to float in your float center.
Everybody comes in and knows what your floors are like or what tanks you have. Most people can look at your websites and see how booked up you are. I don’t know. How much is someone going to really use something like that in a way that’s going to impact you negatively?
Graham: Yeah.
Ashkahn: It seems not like a huge concern to me.
So, yeah, it really like, I guess, how do you try to move forward in a relationship with a float center in town when they’ve started things off on a weird foot?
Graham: Sneak a cyanide capsule into their food.
Ashkahn: That’s way too intense. That’s an extreme, extreme overreaction.
Graham: Sorry, I went back to the CIA stuff again.
Ashkahn: I was thinking it’s even extreme for the CIA.
Graham: That’s not extreme for the CIA.
Ashkahn: Just go around killing every single person they discover.
Graham: Well-
Ashkahn: I guess we don’t know.
Graham: No, I mean, I’d talk to them. To be honest, I would even bring up the weird stuff.
What did you say? Back them into a dark alley?
Ashkahn: Get back at them with honesty.
Graham: That’s way better than backing them into a dark alley.
Ashkahn: Your mind is in a weird place right now.
Graham: Let’s go pick some fights after this. I got this baseball bat with a few nails through it. Do you think we could find anything to use that for? It’s been a long day.
Ashkahn: My instinct is the same as yours, is to just bring it up and be like-
Graham: You’re that dude who was in here asking a bunch of questions and taking photos.
Ashkahn: Weird, man.
Graham: Can I take you out to lunch?
But yeah, try to make friends. Chances are, the conversation will go something like, them being embarrassed. Them being like, “I was doing that. It just felt weird that I was opening a competing business. I didn’t know how to bring it up.” It might just end with you understanding where they’re coming from and being friends in the future.
Nothing ever came of letting issues like this stew and you assuming the worst is people in the background. That’s stuff that feuds and unnecessary disputes are made of. Take the higher ground. Talk to them. Just be honest and nice. Call them out in a way that leaves room for a relationship to build in the future. Leave the ball in their court.
Ashkahn: And take the step to make communication. I feel like it’s way too easy for something weird to happen between two float centers in town with each other. And then for both of those float centers to just get too wrapped up in the day-to-day of running their places to ever take the five minutes of work it would take to shoot the other person an email or pick up the phone and call them.
It’s such a small amount of work, but it’s like slightly weird enough and just outside the scope of what you need to do in your day-to-day enough that it just doesn’t happen. Like when I talk to people who are like, “This other float center in town’s kind of weird.”
I’m like, “Oh, yeah? What happened?” They’re like, “This one weird thing happened and we haven’t talked in three years.” I’m like, okay. I feel like this could be resolved pretty easily.
Graham: That’s also totally human. That happens in families and stuff like that all the time.
Ashkahn: But take that step, you know? Reach out.
Graham: Absolutely, yeah.
Ashkahn: Try to bridge that communication.
Graham: And if that doesn’t work, coup in Nicaragua. I really think it’s a solid plan B.
Ashkahn: And if you murder someone, you didn’t hear it here.
Graham: Like we always say.
Ashkahn: Our classic tag off line. All right, and if you have murder suggestions of your own, head on down to floatanksolutions.com/murder.
Graham: You’re going to get arrested after this.
Ashkahn: Maybe. I’m willing to risk it for the fans.
Graham: All right, well, hopefully, we’ll talk to you guys tomorrow.
Ashkahn: Bye, everyone.
Recent Podcast Episodes

What Causes that Float Tank Twitch? – DSP 244
Graham and Ashkahn discuss what causes that mysterious twitch people sometimes experience in the float tank, called the hypnic jerk (AKA hypnagogic jerk, sleep start, sleep twitch, myoclonic jerk, or night start ). While the guys offer up some interesting theories, there’s not a lot of research that’s been done on what causes these, so we’re left with theories, more or less.
Ashkahn thinks it has to do with pancakes.

Does floating impact the Parasympathetic Nervous System? – DSP 243
The Parasympathetic Nervous System is the part of your body that gets really excited when the rest of your body is winding down. Taking care of the digestive and rest systems are an important part of human health and physiology. How do float tanks affect this system?
Many of the studies on floating have demonstrated an impact on the parasympathetic nervous system. Graham and Ashkahn talk about the information that’s been studied so far.

Getting Salty With Speakers – Professor Hu – DSP 242
Dr. Peicheng Hu is a researcher from China that studies floatation therapy over there. He’s speaking at the Float Conference this year so Ashkahn decided to take the opportunity to talk to him about the Chinese float industry and some of the differences in the practice as well as the type of research being done out there.

Are Google Ads Important – DSP 241
When looking at online marketing, Google Ads seem like an obvious choice, but are as relevant for Float Centers as they are for other businesses? The most useful thing these ads do is boost search result placement, but if the ads are to boost the ranking of a float center that is the only center in town, it’s not going to affect search results much.
Derek and Graham dissect the platform and really focus in on the uses (or lack thereof) of Google Ads for float centers and provide tools and tips for online marketing and how to make it as effective as possible.

How to Build Community Relationships from Home – DSP 240
Building community relationships when you’re already working 12 hour days at your float center can seem impossible. How do you make those connections when you’re busy during business hours?
Derek and Graham tackle this problem and focus on it from personal experience. When Float On was just starting up, Graham was always running around, but still found time to grab a tea with local wellness professionals in his down time just to chat and hang out. Derek also points out that there’s plenty of social media tools that you can use between transitions when you have a couple minutes.
Latest Blog Posts

Fancy Acronyms for your Business Plan: TAM, SAM, and SOM
In this post, we’ll be looking at those enigmatic acronyms: TAM, SAM, and SOM, which are the backbone for the market analysis section of your written plan. We’ve helped a couple hundred float centers to develop their business plans, and we’ve found that this one area generates the most questions, and seems to generally be the most difficult to wrap your head around.

The Float Tour Blog – Issue #9
The Float Tour makes a stop in Tulsa, OK to visit Dr. Justin Feinstein’s Float Clinic and Research Center at the Laureate Institute of Brain Research (LIBR).
Rather than following the usual path of incremental progress with its research, LIBR is tasked with pursuing alternative treatments that have a chance of “shooting the moon” and making potentially large leaps in medical progress. Float tanks are just the kind of technology they’re looking to explore.

Float Tank Centers for Sale
On our journey we found at least three owners who are actively looking to sell their float tank centers, and in all three cases the centers are doing well. Life often calls us in different directions than we expect.
In case you’re in the market for a pre-established business, without all the trials and tribulations of starting from scratch, here’s information on two centers that are, for the moment, available to swoop in on…

The Float Tour Blog – Issue #8
The desert is vast and the sun is harsh, but it doesn’t deter floating. We’re officially off the beaten path. From here, the float centers have become a bit more spread out. Everywhere we go, however, the people continue to be kind and eager to see us.
Everything in between Arizona and Texas is nestled in between some of the major manufacturers in the United States, providing some resources that other areas just don’t have. Areas that might find building out a center prohibitively expensive due to additional shipping costs, not to mention that real estate is cheaper than in major metropolitan areas, can save a bit of money when planning their buildout.