Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Graham and Ashkahn talk about how they deal with other float centers spying on Float On.

Basically… they don’t. The float industry is a really open community and a lot of information is generally freely available. If someone is spying on a float center, that could be a result of poor communication skills or a lack of awareness of what information is actually out there. The guys share their advice on how to talk to someone who might be in that situation and how to move forward, hopefully as friends instead of rivals.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: All right.

Ashkahn: Okay, welcome.

Graham: Hello.

Ashkahn: My name is Ashkahn.

Graham: I am Graham. And together, we are Grashkahmn.

Ashkahn: Oh, sorry.

Graham: That’s all right, it’s cool. Just forgot my half of our combined name.

Anyway, we have a question for us from you, which is, what are some common issues with float tanks? Sorry, no, different question, wrong day.

Ashkahn: Different question, different day.

Graham: Right, just look at a different page here. “I had a customer come in – that’s good – who was sneaking a bunch of photos and asking weird questions.”

Ashkahn: Hm.

Graham: “Now I found out that they’re opening a center across town. How do you deal with spies?”

Ashkahn: Spies.

Graham: Espionage. The dangerous side of the float world.

Ashkahn: I mean, we have a pretty robust counter-intelligence program going at our place.

Graham: Yeah, feed them a lot of misinformation.

Ashkahn: Lots of propaganda.

Graham: Yeah. Just wait for their own center to self-destruct.

Ashkahn: We funded a coup in Nicaragua just to stop one place from opening.

Graham: Maybe you don’t want to go as far, but it works. It does work.

I guess at Float On we don’t really worry about it?

Ashkahn: It’s kind of an interesting one, because the information’s all public. Like, what could they find out by coming to your float center that everybody isn’t finding out by coming in to float at your place?

Graham: So I think how this happens, a is people don’t realize that our industry is as cool as it is. And you can probably get way more information by just directly approaching a float center owner and talking to them.

So, first off, if any of you listening out there-

Ashkahn: If you’re the spy-

Graham: If you’re spies or you’re thinking about spying, don’t do it. Everyone is so nice and open. Maybe not everyone, but if you talk to a jerk out there who doesn’t want to give you the time of day, whatever. They’re the exception in the industry. Just call another center near you. Chances are, they’ll actually be embarrassingly open with how their center runs and its shortcomings and stuff like that.

Don’t sneak around if you’re the spying type. And if you’re a center being spied on, then you’re going to… Ashkahn. What’s your advice then, buddy?

Ashkahn: I guess my advice is, I’m not sure what you feel like you’re losing from someone taking pictures and stuff like that. Like, what information could they be gleaning that they wouldn’t be able to get by visiting any float center?

I don’t know, I don’t understand exactly what people feel like what kind of valuable info they feel like they’re losing in the scenario that someone is spying on them. Quote, unquote “spying” on them.

Graham: Yeah, it’s interesting, because I feel like the social damage is almost more than the practical damage, you know?

Ashkahn: Yeah, for sure. I mean, it’s weird and it’s kind of rude.

Graham: They should have asked, right, is the thing.

Ashkahn: Yeah, for sure.

Graham: I feel like that’s what this person is actually upset about is that the person did not directly correspond with them, and instead felt the need to “sneakily” come in and check out how they were doing things. And “presumably” use that information to “inform” their own decisions on a competing float tank center.

Lots of air quotes, again, going on here.

Ashkahn: So yeah, if we’re just talking about social interactions more than how to stop someone from spying on you.

Graham: I think it’s both, yeah.

Ashkahn: How would you stop someone from spying on you?

Graham: I don’t know, And every center feels like they did certain things wrong. So in a certain sense, like to spy is just copying off of things you also did wrong.

Ashkahn: Go for it. Build what I built.

Graham: It’s like cheating off of someone in class who’s a C student, you know? Maybe you shouldn’t be cheating off of that person.

Ashkahn: I mean, in terms of what information you’re protecting, I think this is maybe over-hyped in people’s heads or something. Because again, you’re a business in public where customers are coming to float in your float center.

Everybody comes in and knows what your floors are like or what tanks you have. Most people can look at your websites and see how booked up you are. I don’t know. How much is someone going to really use something like that in a way that’s going to impact you negatively?

Graham: Yeah.

Ashkahn: It seems not like a huge concern to me.

So, yeah, it really like, I guess, how do you try to move forward in a relationship with a float center in town when they’ve started things off on a weird foot?

Graham: Sneak a cyanide capsule into their food.

Ashkahn: That’s way too intense. That’s an extreme, extreme overreaction.

Graham: Sorry, I went back to the CIA stuff again.

Ashkahn: I was thinking it’s even extreme for the CIA.

Graham: That’s not extreme for the CIA.

Ashkahn: Just go around killing every single person they discover.

Graham: Well-

Ashkahn: I guess we don’t know.

Graham: No, I mean, I’d talk to them. To be honest, I would even bring up the weird stuff.

What did you say? Back them into a dark alley?

Ashkahn: Get back at them with honesty.

Graham: That’s way better than backing them into a dark alley.

Ashkahn: Your mind is in a weird place right now.

Graham: Let’s go pick some fights after this. I got this baseball bat with a few nails through it. Do you think we could find anything to use that for? It’s been a long day.

Ashkahn: My instinct is the same as yours, is to just bring it up and be like-

Graham: You’re that dude who was in here asking a bunch of questions and taking photos.

Ashkahn: Weird, man.

Graham: Can I take you out to lunch?

But yeah, try to make friends. Chances are, the conversation will go something like, them being embarrassed. Them being like, “I was doing that. It just felt weird that I was opening a competing business. I didn’t know how to bring it up.” It might just end with you understanding where they’re coming from and being friends in the future.

Nothing ever came of letting issues like this stew and you assuming the worst is people in the background. That’s stuff that feuds and unnecessary disputes are made of. Take the higher ground. Talk to them. Just be honest and nice. Call them out in a way that leaves room for a relationship to build in the future. Leave the ball in their court.

Ashkahn: And take the step to make communication. I feel like it’s way too easy for something weird to happen between two float centers in town with each other. And then for both of those float centers to just get too wrapped up in the day-to-day of running their places to ever take the five minutes of work it would take to shoot the other person an email or pick up the phone and call them.

It’s such a small amount of work, but it’s like slightly weird enough and just outside the scope of what you need to do in your day-to-day enough that it just doesn’t happen. Like when I talk to people who are like, “This other float center in town’s kind of weird.”

I’m like, “Oh, yeah? What happened?” They’re like, “This one weird thing happened and we haven’t talked in three years.” I’m like, okay. I feel like this could be resolved pretty easily.

Graham: That’s also totally human. That happens in families and stuff like that all the time.

Ashkahn: But take that step, you know? Reach out.

Graham: Absolutely, yeah.

Ashkahn: Try to bridge that communication.

Graham: And if that doesn’t work, coup in Nicaragua. I really think it’s a solid plan B.

Ashkahn: And if you murder someone, you didn’t hear it here.

Graham: Like we always say.

Ashkahn: Our classic tag off line. All right, and if you have murder suggestions of your own, head on down to floatanksolutions.com/murder.

Graham: You’re going to get arrested after this.

Ashkahn: Maybe. I’m willing to risk it for the fans.

Graham: All right, well, hopefully, we’ll talk to you guys tomorrow.

Ashkahn: Bye, everyone.

Recent Podcast Episodes

Tips on Managing Staff – DSP 179

Float On, for all its quirks, has ended up being very traditionally structured as a business. There are managers, co-managers, and employees who all have different responsibilities and commitments. Graham and Ashkahn break down how they came to structure the company this way, despite aggressively fighting against that mentality of a corporate, top down structure. 

What’s the Difference Between Loans and Investments? – DSP 178

The financial cost to opening a float center is huge at the startup, given the high ticket cost of float tanks themselves, as well as the expensive technical construction that comes along with making your rooms sound/water/saltproof. It’s rare for a float center to open entirely self financed, so what are the best options for getting funding? Loans versus investments.

Graham and Ashkahn break down the differences in these two approaches weigh the pros and cons to both for float centers. 

What About Vertical Float Tanks? – DSP 177

So for those of us who’ve wanted to float in a vertical tank ever since seeing Luke Skywaker use one in Empire Strikes Back, Graham and Ashkahn dish out what they know about vertical float tanks. 

Fortunately, another one of Float On’s owners, Christopher Messer, actually makes vertical float tanks, so the guys have the inside scoop on all things vertical.

What Would Utilities be for a Float Tank Center in Maine? – DSP 176

If you wanna stump the Float On boys, you have to try harder than asking about the cost of utilities for a float center in Maine. They tackled this episode prepared and take the rare opportunity to show specific numbers for utility usage at Float On and what that breakdown would look like in Maine, with help from special guest Jake Marty.

Latest Blog Posts

It’s All the Same Day

It’s All the Same Day

The Float Conference has come and gone, but if this last year is any indication, it will come around again in what seems like no time at all. Sometimes, even the last four years seem like they've only been a few months. Other times, I can't remember a life that's not...

How to Monitor a Niche Industry… Like Floating!

How to Monitor a Niche Industry… Like Floating!

A few years ago, if someone published information online about floating, chances are that it would spread quickly. There wasn't much available and what was available only had a small tight-knit circle to disseminate through. As the industry is growing, there are float...

Know Your Market – A Guide to Gathering Data

Know Your Market – A Guide to Gathering Data

Have you ever tried to look up market statistics or information for float centers? If so, you’ve probably been left a little disappointed. Mining for float industry data means coming to the unfortunate realization that the internet doesn’t actually have everything on...

The Float Conference Podcast – Talks About Nothing

The Float Conference Podcast – Talks About Nothing

In the float industry, we believe there is no such thing as too much information. The more salt-filled information "floating" around, the more we are able to educate our customers about the different benefits of spending time in the tank. On August 9th and 10th we...