Something in the world of floating have you stumped?
Show Highlights
Tired of running gimmicky marketing with steep discounts because your float center has an empty schedule?
Do you want that easy lifestyle business where customers just flock to you instead of you having to hunt them down? Want to be able to raise your prices without worrying about losing revenue?
Graham and Ashkahn share a secret they recently discovered while on their trip to Australia about how you can keep your float center 110% full at all times (that extra 10% isn’t cliche, it’s a waitlist)!
Show Resources
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Transcription of this episode… (in case you prefer reading)
This marketing secret isn’t really ours to share, so we don’t have the rights to publish it in print form.
Listen to this episode now before we’re sent a cease and desist and have to take remove it from the archives.
Recent Podcast Episodes
Having a walkthrough script for float center staff – DSP 140
How specific do you want to get when walking a customer through a float for the first time? Everyone is gonna have a different answer to this, but it’s important to have consistency when running a business. A lot of places do video walkthroughs, but that runs the risk of losing that personal touch.
Graham and Ashkahn share a little Float On philosophy about how they instruct staff to introduce the practice of floating as well as some helpful tips for making your intro speech grow and evolve over time.
Special tools for cleaning your float center – DSP 139
There are so many tiny particular things that go into keeping a float center clean that are really specific to this industry. For example, mopping at the end of the night can be a chore because using a typical mop bucket will just mean spreading salt water everywhere.
Graham and Ashkahn share some of their favorite convenient products that they have found helpful running Float On that they totally recommend for everyone else as well.
Causes for drifting to the side of float tank – DSP 138
Okay, so this is something that happens a lot, and it can seem like a small thing, but it can be a little confusing when it keeps happening. What’s going on when you float in the same tank and keep drifting to one side? How does that happen? And why is it so consistent? Graham and Ashkahn know what the deal is here and drop some knowledge here on this topic.
Cause and Solutions for a Crystallized Pump – DSP 137
This is a terrifying experience the first time it happens in a float center. A pump will seize, it’s full of salt and there just seems like there’s nothing you can do about it. Fortunately, this is one of those things that happens to pretty much everyone and it’s not too difficult to take care of.
Graham and Ashkahn dive into what causes a pump to seize as well as how to fix it. It’s all here. Right now. Check it.
What social media networks to use? – DSP 136
Social media is everywhere. There are entire libraries of books written on its effectiveness as a tool for marketing for small and large businesses alike. There’s so much, in fact, that it can seem impossible to find a good place to even start.
Graham and Ashkahn break down this subject and provide some simple, straight forward solutions based on their own experiences and observations within the industry.
Latest Blog Posts
Think Big and Start Small When Planning a Float Center
Deciding on how many tanks to have is a big question for anyone starting a float center. Answering that question can depend on factors ranging from the philosophical to the inescapably practical. It really depends on what you want out of a float center. If your vision...
Start Small or Launch Big
I think everyone should do what feels right for them. But I have a strong preference for slow. People who are able to start small have such an advantage over someone who has to learn everything so fast. We happened to start with one and then two tanks in our home for...
Would You Like a Cup of Tea?
This post is a carry over from our February topic. I live in a world of duality. My mind is always busy, with the past or the future, or involved in some project in am immersed in. It is evaluating and trying to figure things out. What did that mean, how can I...
Hanging Out – Post Float Experience
This post is a carry over from our February topic. I like to think of our float center’s lobby as a sort of no-man’s-land. It sits between the nothingness of the float tank and the everythingness of the outside world. A place where people can attempt to merge these...
