Learn best practices for starting and running a float center:
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Something in the world of floating have you stumped?

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Here’s a topic for everyone in the industry: Memberships! We’ve put together the best Daily Solutions into a triple threat of solutions. This collection covers everything from discounts, to marketing, to a detailed analysis of how Float On’s own memberships. 

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How do you get first time customers to convert to members? – DSP 59

This is easily one of the most difficult marketing challenges for any float center. Having regular members means maintaining reliable, steady income for your center and takes some of the burden off filling your tanks in other ways. Graham and Ashkahn have previously talked about memberships at Float On, now they tackle their methods on how to convert them.

This can definitely be a challenge in the float industry where it wouldn’t be elsewhere, because most float center owners may feel that having a sales pitch to floaters can affect the quality of their floats. Fortunately, Graham and Ashkahn have some useful tips to pitch memberships without coming off like you’re trying to upsell a combo meal.

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