Something in the world of floating have you stumped?
Show Highlights
Float centers require a lot of upfront capital to get started up, and because of that it can feel like float centers should operate like big business, or perhaps bigger businesses than they actually are. Some centers may consider, at some point, having their employees sign non-compete clauses to prevent them from sharing trade secrets with competitors. Graham and Ashkahn have been at this for a while and express their opinions as to why this probably isn’t the most practical approach for your float center.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Today’s question, “What’s your opinion on non-competes being mandatory for your employees?”
Ashkahn: Is that a thing? People at float centers or …
Graham: Well it’s a business thing. I don’t know if it’s necessarily a float center thing.
It’s the idea of non-competes is if you stop working at this float center, you can’t just go share all of their float secrets with the float center across town-
Ashkahn: Yeah.
Graham: … when you get hired on, you know.
Ashkahn: Yeah, I guess I feel like maybe people have a bigger concern over right now, because float centers are so new in some areas.
Graham: Right, if you’re a barista at a coffee shop-
Ashkahn: Right, right.
Graham: … You don’t sign a non-compete saying you’re not gonna work at any coffee shops for a year if you get fired from this one, you know?
Ashkahn: And I guess that’s kinda how I’m thinking about it. To me it feels a little bit silly, because it feels more like the barista in the coffee shop example. Like, if you sign non-competes when you’re a high level consultant or working for some sort of real technical something or another, you know, when you could actually … You have some sort of proprietary information, that will allow you to go start … or you have a group of … a relationship with a bunch of customers or your clients or something, that you can take with you to theoretically start your own firm, whatever sort of business, right? Those are the areas are I feel like that non-competes have some significance, but non-competes just for like your employee or staff, like working in a shop feels …
Graham: A little extreme?
Ashkahn: It feels a little extreme to me, I guess.
Graham: So here’s … I’ve noticed that there’s a tendency, this is getting a little beyond the scope of this question specifically. But getting into running a business, especially something that costs as much money as a float tank center and you spend as much time setting up beforehand. I think there’s this instinct to try to act like a big business or try to do things like you’ve seen bigger businesses do and I’m not sure that’s the right way to kinda approach a lot of the decisions that have to be made at a float tank center level. So you hear about things, like non-competes or even when you’re talking to other people about your idea of setting up a float tank center, having them sign a non disclosure or something like that in order for them to kinda hear your float tank center in so-and-so city pitch. I don’t know, I don’t think that those are as necessary. Like Ashkahn was saying, these things are important for bigger businesses, because they’re trying to go public or they have investors, they actually have to take-
Ashkahn: Like bigger positions in a much more significant …
Graham: So yeah, maybe if you’re talking about a manager of your franchise. Like you have a float franchise and you’re hiring on-
Ashkahn: Kinda like your business partner you’re trying to bring on or something. That’s the scale I would start considering this is … I just feel like if you were to hire someone on off Craigslist for, you know, 12 bucks an hour and have them sign a non-compete thing, it’d be a little silly.
Graham: Also, our industry is so open in sharing anyway. It’s not like the float center across town is relying on the information from someone who worked at your float center. They can just kinda go on Float Collective and get information about a bunch of float centers open and a bunch of proprietary information. And it’s never really kinda been in the spirit of float tanks, I think to have a really tight control on that.
Ashkahn: I mean if you even consider the proprietary information that we’re talking about here. Because they’re not gonna randomly take all your customers with them to go open another float center.
Graham: Nor are they probably gonna open another float center themselves, I mean that’s a really long humongous process-
Ashkahn: That’s unlikely to begin with. So, what we’re talking about is you protecting yourself from someone opening up another float center where they already have construction knowledge and sanitation knowledge, I guess those are the most kinda technical things that they’d be taking with them. And if they were to open another float center, wouldn’t you want them to have construction knowledge and sanitation knowledge? It’s gonna be worse if another float center is next to you doing a horrible job running floats, and nothing is soundproof, and the sanitation’s all gross. So I gotta know, I don’t know, I guess I don’t know exactly what you’re protecting, other than just trying to stop someone who might be interested in opening a float center from opening one near you. But I don’t know, it just feels like such a slim situation.
Graham: Yeah, so there’s our opinion, don’t protect yourself at all, just kinda pull people on willy nilly.
Ashkahn: Yeah, that’s fine.
Graham: And honestly, I just think putting it in the context of, if someone’s working another retail job, they’re working at Macy’s and are you gonna have them sign a non-compete for not working at other retail places? Or anything like that. I don’t think that at that level, when you’re the one behind the counter checking people in that a non-compete is really appropriate.
Ashkahn: Yeah.
Graham: And this comes from … We’ve had lots of employees leave our center and eventually find jobs at other float centers, sometimes nearby, either because they’re moving for school or whatever the reason. I mean, some we’ve fired and they’ve gotten jobs at other float tank centers and that’s still been fine, we’ve never seen any problems arise from it. So this is something we’ve actively been through and coming out the other side totally unscathed. I can say I’ve never felt the need for a non-compete.
Ashkahn: Yeah, I would agree with that.
Graham: So for further questions, go to floattanksolutions.com/podcast and send them our way.
Recent Podcast Episodes
What are average floater return rates? – DSP 84
Getting repeat customers is integral to the health of any business. For float centers, this is especially true. It can be worrying when we see our floaters leave the center, never knowing if they’ll return. There’s a very natural inclination to start tracking this trend to see if there’s anything you need to change about your business to attract repeat customers. Memberships are a natural way to attract repeat customers and can quickly become the lifeblood of your center, too.
But how do you measure it? What time frame is acceptable to consider a repeat customer? If they don’t float within six months, does that mean you’ve lost them? If they float once and don’t return for three years, is that a success on your part or a failure?
Graham and Ashkahn tackle all of this and more this time around. Check it out!
How to handle ‘Summer Slump’ in your float center – DSP 83
Many a float center has hit their first summer and seen their schedule thin out. What causes this? Is it just a seasonal thing? What about places that don’t really have seasons? Or tourist towns? What exactly causes this and what are some good tips to combat it? Graham and Ashkahn address this phenomenon head on in this episode.
Addressing customer misinformation – DSP 82
Every float center owner has to deal with customers who get, maybe, a little overenthusiastic about the float experience. What is the best way to deal with customers who say things that are just patently false about the benefits of floating? Do you just let it slide? Do you correct them and potentially offend your customer? It’s not their fault, they’re just excited. It doesn’t seem right to punish them.
This is definitely a tightrope walk type of conversation and it can have an impact on your customers and your reputation as a business, as well as the whole industry. As stewards of the tank, Graham and Ashkahn offer their advice on how best to have this difficult conversation and offer some resources to help with it as well.
Our Report on the Chinese Float Conference – DSP 81
Ashkahn went to China and brought another one of the owners of Float On along, Jake. The two of them share their experiences of visiting the Chinese Float Conference this year and learning about all of the developments in the Chinese float industry, which seems to have exploded in just the last couple of years.
Handling Common Client Concerns: Claustrophobia – DSP 80
This is something pretty much every float center deals with on a regular basis. The first objection that a lot of people will say when they first hear about floating is “Oh, I’m too claustrophobic for that”. Which… feels like getting shut down straight out of the gate.
Graham and Ashkahn, as seasoned float center owners, have heard this all too often and are not only familiar with it, but have some excellent ideas as to why this is the first major objection people throw out there as well as good ways to combat this concern.
Latest Blog Posts
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
