Something in the world of floating have you stumped?
Show Highlights
Graham and Ashkahn share what they think is the most time consuming part of running a float center. And then next most time consuming things, as well. A great episode outlining the realistic challenges in taking on management of a business.
Show Resources
Don’t forget to check us out on November 29th for our finale live call in episode at 3pm PST!
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham:
Ashkahn:
Recent Podcast Episodes

How do you get first time customers to convert to members? – DSP 59
This is easily one of the most difficult marketing challenges for any float center. Having regular members means maintaining reliable, steady income for your center and takes some of the burden off filling your tanks in other ways. Graham and Ashkahn have previously talked about memberships at Float On, now they tackle their methods on how to convert them.
This can definitely be a challenge in the float industry where it wouldn’t be elsewhere, because most float center owners may feel that having a sales pitch to floaters can affect the quality of their floats. Fortunately, Graham and Ashkahn have some useful tips to pitch memberships without coming off like you’re trying to upsell a combo meal.

Establishing an employee dress code – DSP 58
The episode where Graham and Ashkahn discuss the nuances and rational behind an appropriate float center uniform and additional attire.

Handling Common Client Concerns: Float Temperature – DSP 57
So we’ve already talked about trying to set the perfect temperature in a float tank, now listen to Graham and Ashkahn talk about how they deal with complaints from customers about it at Float On.

What are your target demographics? – DSP 56
Graham and Ashkahn are very familiar with the question and have answered it a bunch of different times. They’ve practiced and are prepared to tell you what’s what on the demographic front.

Risks of floating with a tattoo? – DSP 55
Should you allow people with fresh tattoos to float? How fresh is “fresh”, anyway? Graham and Ashkahn share their experiences floating people with recent tattoos.
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