Learn best practices for starting and running a float center:
Sleeping Bag Drive: Filling Float Tanks While Helping the Homeless

Sleeping Bag Drive: Filling Float Tanks While Helping the Homeless

Sitting in our regular Float On marketing meeting, we were strategizing about our next free float giveaway, and we quickly switched the conversation to focus less on our own minor woes (ahem, first world problems) and more on how we can help those in need. Despite the fact that Portland had its warmest November of all time, temperatures plunged to all-time lows in December and January. The team came together and voted on the idea of holding a sleeping bag drive.

How Floating Helped Me Accept I Was Trans

How Floating Helped Me Accept I Was Trans

“I’ve often heard strong advocates of floating question why people might have difficult floats, “what’s wrong with spending time alone with yourself?” When you love yourself, it’s easy to be alone with your thoughts – when you hate who you are and can’t understand why, it can be a nightmare.” – Juliet Tango Mylan

Center of the Cyclone Book Launch

Center of the Cyclone Book Launch

Coincidence Control Publishing is pleased to announce the updated publishing of John C. Lilly’s Center of the Cyclone. Written by a researcher whose methods of self inquiry and exploration were before his time, this 45th anniversary edition, released on Lilly’s birthday, is due to see the light of day once more.

You can buy the book now on Amazon!

Happy TANKSgiving (Giving Gifts to Monthly Members)

Happy TANKSgiving (Giving Gifts to Monthly Members)

Monthly memberships are an important way to ensure that your float tank center has a consistent, if not dependable, amount of business.

While pricing structures for memberships vary widely across the industry, we’re focusing less on the strategy of what to charge and looking more at the benefits we’re actually offering. Once we’ve established a solid offering, then we can revisit pricing.

Running a successful monthly membership program takes more than just charging customers and making sure they use their credits. With a little creativity, we can find ways to increase engagement.

The Float Tour Blog – Issue #28

The Float Tour Blog – Issue #28

Home sweet home! After so many months on the road, it was strange being back here in Portland. We were exhausted, excited, and a little travel weary. The first night back, I slept in my own bed for the first time in three months and the world just melted away.

Having travelled across the United States, I’m reminded of how insular Portland is. We are aggressively fixated on keeping things local. Local beer, ketchup, bikes, pet food, pillows, phone cases… it’s part of our charm. We want to reward people for living here and being a part of the community. It’s so pervasive that, after living here for so long, I kind of forgot that Secret Aardvark hot-sauce isn’t available everywhere, and that most cities don’t even recycle, let alone compost.

The Float Tour Blog – Issue #27

The Float Tour Blog – Issue #27

Our northern neighbor – a sister city, of sorts – Seattle is the largest metropolitan area in the Pacific Northwest. It’s the land of Microsoft and Kurt Cobain, and the culture here embraces both simultaneously. It’s tech business professional in the front and rock n’ roll grunge in the back. This blend creates a perfect storm of high energy business life and high energy nightlife, making relaxation a valuable commodity. Floating helps fill the void left by nightmarish traffic and overcrowded restaurants.

Given that it’s so close to home, the float centers in Seattle are a lot more familiar to us. Our visits here were more like a high school reunion than they were like the first day of school. During some of our visits, we were picking up conversations right where we left them.

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