Something in the world of floating have you stumped?
Show Highlights
In the very first episode of the Daily Solutions Podcast, Graham and Ashkahn introduce themselves, lay out the concept of the project, and share how to submit your float-related questions.
Float Tank Solutions will be releasing a podcast episode every day, with each episode focusing on a question or topic related to starting, running, or growing a float center. They’re created to be easily digestible — short and to the point, and always published along with a full written transcript.
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Get to know some of our companies
Float On – our float tank center.
Float Tank Solutions – resources for starting, running, and growing your float center
Float Conference – the largest gathering of float enthusiasts.
HelmBot – software to run your wellness business.
Coincidence Control Publishing – floatation publications.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: You’re listening to the Daily Solutions podcast. This is our very first episode.
Ashkahn: Yeah, welcome, welcome. Glad to have you here starting this journey with us.
Graham: Yeah and I guess before we get started in the actual podcast, we just kind of wanted to introduce ourselves a little bit for those of you out there who may not be as familiar with us as we are.
Ashkahn: Yeah, so we are two of the owners of Float On. We have a float tank center.
Graham: Woo, we have a float tank center.
Ashkahn: We did it. We did it. So yeah, Portland, Oregon is where we reside. That’s where our float tank center is, and we opened our doors back in 2010.
Graham: Yeah, and back then we just had four tanks when first opened up.
Around 2012 we expanded to six tanks, which is what we have now.
Ashkahn: Yes, so it’s been a very exciting journey for us. 2010 was a very different place in the world of floating, and we’ve gotten to see everything kind of expand and grow and explode and all the amazing things that’s happened over the last six to seven years. It’s been really a pleasure to kind of be along on this wild ride.
Graham: Yeah and somewhere along the way as well, we started branching out beyond just running our own float tank center and kind of doing some other projects. One of the first of those was Float Tank Solutions, which this podcast is a part of. Float Tank Solutions is our consulting side of things. So once we opened up a float tank center, all of a sudden, which is unexpected, we started getting crazy amounts of emails and phone calls from people who were thinking about opening up their own float tank center and had just a bunch of questions for someone who’d kind of been through the early process so far.
Float Tank Solutions was born out of wanting to actually provide some benefit back to the float world and teach people some of the things that we’ve learned during our time running Float On. We have a lot of free resources on there. They’re definitely worth checking out, from comparison charts for the different float tanks that are on the market to whole intro guides on the basic concept of floating that you can give to your landlord or investors, or anything like that. And a really extensive blog that you can go through. It has at this point hundreds of posts. I think I counted the pages, it’s something like 700 pages at the time of recording, is in our blog.
So kind of a wealth of free info out there that you should definitely avail yourself of. We also have some paid products as well and have been helping centers open since we started Float Tank Solutions in 2012. Things like business plan template and construction plan. We do a three-day training out in Portland every month that usually has about five or six perspective float center owners that come out and learn from us what goes into a center. So a bunch of things very much centered on helping other float tank centers get open.
Ashkahn: Yeah.We’ve done a handful of other projects in the years since we’ve been open, as well. We put on the Float Conference that happens every year, which is definitely a ton of fun. We also make The Float Helm software to run your center in terms of scheduling point of sale and a lot of other kind of backend center operations.
Graham: I guess the last thing that we do is some book publishing as well. We’ve put out both some books inspired by floating and art work, and a cook book inspired by floating and also some old John Lilly books. That’s Coincidence Control Publishing, is what that one is called.
Ashkahn: Yeah, and I guess in addition to that we just do whatever sounds fun for us sometimes too. We recently went on a giant float tour where we took an RV around the United States and Canada and visited 172 float centers over the course of three months while driving around. Mostly just because it sounded like a preposterous amount of fun, and it was. It was a huge amount of fun.
Graham: The premise of this podcast is really just to continue that trend of helping out the industry and sharing what information we can. Specifically in this case, we really wanted to hear from other people who are out there either running a float tank center or thinking about getting their toes a little bit salty in the waters. So taking answers from people and actually just answering those questions in a short conversational format.
Ashkahn: We have our three-day training apprenticeship program where we get to say a lot of information in structured ways. We have our blog post, which take a lot of work to put into a form that feels like a comprehensive post on a subject. At the end of the day, when we grab beers over the float centers and we’re talking to people at the conference, or just casually hanging out with float people we end up having these really nice valuable casual conversations about all sorts of weird little topics that don’t always come up when you’re going over the grander things you need to be thinking about.
This podcast really seemed like a nice way of getting some of that information out, these bite sized attempts at talking about some of the smaller and more detail-oriented sections of open and running a float center.
Graham: I guess so much of the knowledge base out there for float tanks is so wishy-washy. We’re still in the early stages of this industry, even though it’s really popping and growing at this fast rate. So we try to make our blog as comprehensive and thorough on different topics as we can, but so many of the topics out there, you just can’t even do that. There’s almost not enough information, and so the idea of having something that’s just a little more conversational, where we can really quickly go over how we don’t really know what’s going on, and what you can look into a little bit more, and where things might head just sounded appealing to us.
Ashkahn: I have a suspicion that you’re going to hear us say we don’t really know, probably a number of times, in many episodes to come.
Graham: So thanks for tuning in to listen. That’s the basic premise of the show. We’re planning on releasing one of these every single day, so get ready for a load of Graham and Ash content.
Ashkahn: And please send us your questions. This show will all be focused on answering questions that people have so let us know what you want us to talk about.
Graham: Yeah, and you can do that online at floattanksolutions.com/podcast. Feel free to also just shoot us an email. Our contact information is up on our website as well.
Ashkahn: Yeah, I mean if you want to send us Morse code messages we can accept those, and carrier pigeons.
Graham: I’ve heard that if you put stamps on a watermelon and actually send it through the mail, it will arrive at its destination. So if you want to send us a watermelon-based question, you’re free to do that as well.
Ashkahn: Yeah, and mail it, made with the seeds inside. I mean that sounds great. Yeah, anyway you send it to us, we’ll try to answer it.
Graham: All right, and other than that, thanks for listening. We’ll be talking to you again tomorrow.
Recent Podcast Episodes
Is it Bad for Float Centers to Always be Running Discounts? – DSP 195
Welcome to the last episode in Social Media Week with Derek, Ashkahn, and Graham. If you haven’t listened to the other episodes in the series, it is strongly recommended that you start at the beginning especially for this episode as it references some points brought up earlier in the week.
Derek and Graham share some more intricacies of the Float On business philosophy and share their opinions on constantly running ads for floats through Groupon or on Social Media. Admittedly, Float On doesn’t run discounts very often, and they share why that is. They also talk about how to run discounts effectively and have a tough conversation about what to do if you want to break that cycle of constant discounts for your floats.
What’s a Reasonable Amount to Spend on Facebook Ads? – DSP 194
Welcome back to Social Media Week!
After talking so much about the fundamentals of social media and its impact on float center marketing, we’re finally able to answer some of the more complex questions that float centers ask. If you haven’t listened to the rest of the Social Media posts from this week, it is strongly recommended you check those out first.
In this episode, Derek provides practical advice for how much to spend on ads for your center, and while each location is going to be different, there are some tried and true tips to follow to help each center find their ideal advertising system.
Choosing Facebook Ad Options for Float Centers – DSP 193
Today on Social Media week, Derek educates Ashkahn and Graham on what exactly it’s like placing an ad on Facebook.
Facebook, as well as other social media sites, provide a cornucopia of options for targeting your ad based on employment, interests, age range, and lots of others. For float centers, this can become fairly confusing, especially since floating doesn’t have demographics in the traditional sense.
Derek clears things up and explains to Graham, Ashkahn, and the rest of the float community, exactly why these options exist and what might work for a specific center.
What the Hell is Facebook Pixel? – DSP 192
Welcome back to Social Media Week!
A Pixel is a tool used when creating an ad account that allows you to create target audiences for your ads. How you use it and what to use it on are more complicated answers though.
Fortunately, Graham and Ashkahn have Derek to use as a resource and they have him break down how best to utilize target audiences and how to get the best bang for your buck.
Can you Cross Post to Different Social Media Platforms? – DSP 191
Today on Social Media Week, Ashkahn and Graham pick Derek’s brain about how to get content for several different social media platforms.
Derek shares his tips for how best to broaden your reach with your social media and not fatigue your audience with the same content on multiple platforms. He also shares what type of content works well on different platforms.
Latest Blog Posts
Finding Funding for Your Float Tank Center
Starting a float center isn’t an inexpensive business opportunity. Depending on the type of float tanks you choose, size of your retail space among other factors, a center can cost between $65-100k per room to fully set up. While centers have started for less money up front, the cost of frequent repairs from salt damage and cutting corners during construction will cost more money in the long run.
Water Hardness in a Float Tank
What is water hardness? Water hardness is, at its most basic, the presence of certain minerals in water. Historically, water hardness was a measure of water’s ability to form lather during laundering. Harder water, due to it’s high calcium/magnesium content, would...
A Blogging Experiment Brought to You By…
At Float Tank Solutions, we're always playing around with different ways to provide benefits to everyone. We've gone a long time actively turning down sponsorship money, to ensure that we stay a source of (as much as is humanly possible) impartial information for...
How To Keep Empty Tanks Warm
The goal of any float center is to never have an empty tank. However, reality says that there will be slow times of the year, last minute cancelations, and unexplained openings in the schedule that will require you to maintain the temperature of an empty tank until...
