Even before experiencing a global crisis, float centers have had a hard time navigating social media, marketing, and just generally keeping their customers engaged. That struggle is even more real in the wake of the COVID pandemic.
We’ve spent the last two months (in between bathrobe interviews) putting together the Buoy Project, an ever-growing collection of marketing materials and content that will help you save time and bring in new customers.
Throughout the years, Float Tank Solutions has seen float centers evolve from ideas, to plans, to buildings, to destinations for healing, growth, and community. Hundreds of entrepreneurs from all around the world have worked with us to plan and build their centers – now, we want to help you to grow and thrive.
Coming up with fresh ideas and good content while also keeping abreast of the latest trends is not only challenging – it can be a full time job. Outsourcing is a common solution, but not everyone can afford to hire a marketing agency or someone to handle their social media, and our industry is so specific it’s hard for an outsider to produce truly good material.
The Buoy Project helps lighten the burden of social media, website, and newsletter content for float centers. This is an offer designed to amplify your current social media, whether you manage it yourself, have an employee run things, or have hired out a marketing company.
It’s a total social media toolkit designed specifically for float centers. As a monthly subscription, you get:
- 10+ Float Centric Social Media Posts
- 500-750 Word Blog Post w/ Images
- Customizable Email Newsletter
- Content Calendar Posting Schedule
- Access to All Historical Marketing Content
This content is designed to be adaptable. If you want to add a vector logo, host the blogs on your website, and change the template newsletter to include updates from your shop, we’re giving you all the tools to do that. This won’t replace your own marketing efforts, but it will give you a solid foundation and lift up what you’re already doing.
We’ve priced this to be accessible for everyone in the industry.
If you want to pay for the Buoy project on a month-to-month basis, it’s $225. If you’re able to commit to a full year, you’ll only be charged $150 each month, and you’ll get access to our growing archive of past blogs and images.
If you sign on before July 31st, you get the whole deal for only $75 a month for the first year. And, if that doesn’t work for you for whatever reason, but you think this could be helpful, let us know and we’ll work something out. We want this to be a useful resource for everyone who needs it.
We’ve also got more than just Marketing in mind…
We want to create an infrastructure that can carry floating forward and weather future storms, not just the one we’re in now. The Buoy Project will evolve with the needs and the desires of the industry, and we already have some things in the works.
While that’s very theoretical, we’ve got a lot of ideas we want to pursue, but only if you want to be a part of them! If you’d like to know more about our proposed timeline, or about more specifics for the project as a whole, check out the main page for The Buoy Project.
We’ve felt the community come together now more than ever, and we want to use this momentum to really help achieve something big for the industry. Check it out and see for yourself and let us know what you think.
Specific Gravity Specifics
Specific gravity is the ratio of the density of a substance to the density (mass of the same unit volume) of a reference substance. The reference substance is nearly always water for liquids or air for gases.” Specific gravity, then, in the case of our float tanks, is how dense the salt water is compared to regular, run of the mill water.
So, where should we keep the specific gravity of a float tank? READ MORE…
Don’t Squander Water in Your Showers
Once you start planning out the monthly costs for your float center, you’ll quickly come to appreciate a running joke in the industry: although you may think you’re providing floats, what you’re really doing is running a shower business.
Each person that floats at your center will take two showers: one before their float, and one after. These showers are definitely necessary. Before a customer enters a float tank, you’ll want them to shower in order to make sure that water contamination from skin oils and dirt is minimized, and after a float a customer is going to need a shower to remove the salty residue from their skin. READ MORE…
How Do You Properly Use Hydrogen Peroxide?
The Art of Floating, a great blog by the Float Shoppe here in Portland, has been answering questions that hit their inbox. Which is brilliant, and gives a second life to the extensive novellas on that minutiae of float tanks that I find myself writing daily. Here’s the first in what will hopefully be a series. READ MORE…
Prepayment for Floats
Do you make people pay when they schedule an appointment?
We at Float On always strive to be as easy to deal with and non-intimidating as possible, so from the very beginning we have allowed people to book floats over the phone without payment. READ MORE…
The Difference Between Night and Day
We've all heard the expression, “It’s like the difference between night and day.” The term is used to draw extreme contrast. How much different is our experience of nighttime and daytime? How does it affect how we live? How we work? How we interact with our...
A Peek at the Float On Renovation
Well, we did it again. We've been closed for 2 weeks of construction already, and we still have another week to go. We're installing two new flooring and shower systems to test out, a new lobby wall for soundproofing, and we're replacing one of our Ocean Float Rooms...
The Best Time to Start a Float Center (response)
I usually don't share the responses I get from our posts, but they always spawn great conversations. After this last one, I got hit with more emails than usual, and I wanted to share one of them with you which is representative of many of the others. I've been...
The Best Time to Start a Float Center
It's not today. Today is a great time to start a float center, but that's not the best time. The best time was a year ago. Or a month ago. Or yesterday. I've had the pleasure of seeing people from their first, innocent float all the way through opening the doors on...
Getting to Know Your Epsom Salt
Epsom salt has uses ranging from personal care to large-scale agriculture, and, of course, it is the salt that brings the ‘float’ to float tanks. Since it plays such a key role in our industry, and in maintaining the chemical balance of our beloved float tanks, we...
5 of the First Things To Do if You Want to Start a Float Center
One of the most interesting things I’ve discovered by fielding calls and emails from people through Float Tank Solutions is that floatation therapy has an uncanny ability to grab people. I’ve spoken to many dedicated floaters, still amazed by the therapy after decades...
