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2017 Float Conference Program Introduction

2017 Float Conference Program Introduction

Every year, I have the great pleasure of writing the introduction for the Float Conference program, and every year we share it on our blog so that members of the industry who weren’t able to make the journey out to Portland are able to check it out. I hope you enjoy reading it as much as I enjoyed writing it.

From all of us at Float Tank Solutions, where our time is measured as the space between two conferences, thank you again for a wonderful year!

– Graham Talley

Reflections from the Rise Float Gathering

Reflections from the Rise Float Gathering

Over this past weekend, a good chunk of the Float Tank Solutions and Float Conference crew ventured to St. Louis, MO for the first ever Rise Community Float Gathering. Beyond our excitement to see old friends and meet new ones, we were thrilled to be able to attend a float event that we didn’t have to plan.

When it comes to float tanks, we often deal with a lot of the “what” and the “how” of things – what do I need to do to open a float center and how to I make everything work? We write blogs and put out content. We spend our days thinking about conference flowcharts, water chemistry, detailed business plans, soundproof insulation, etc.

Rise, on the other hand, focused on the “why?”

The Story Behind the Float Marketing Forum

The Story Behind the Float Marketing Forum

Over the past few years, primarily through feedback received from conference attendees and through industry survey responses, float center owners struggled with and wanted a solution to one thing… marketing. It makes sense – if there’s one thing every center needs (besides salt), it’s a solid flow of customers in tanks.

After some brainstorming with Ashkahn, we’ve decided the best solution for this year was to host a series panels covering key marketing topics that will provide the biggest impact in growing your float center business.

Introducing: The Float Conference Marketing Forum.

The Heart of Floating – Guest Post by Kevin McCulloch

The Heart of Floating – Guest Post by Kevin McCulloch

“When we commit to The Heart of Floating, we form relationships and communities. We share experiences, we connect, we learn, we teach. We care.”

In this guest post, Kevin McCulloch, owner of Float St. Louis and organizer of the Rise: Float Community Gathering, explores the heart of floating and it’s power and potential to connect, heal, and grow individuals, relationships, and communities.

How Floating Helped Me Accept I Was Trans

How Floating Helped Me Accept I Was Trans

“I’ve often heard strong advocates of floating question why people might have difficult floats, “what’s wrong with spending time alone with yourself?” When you love yourself, it’s easy to be alone with your thoughts – when you hate who you are and can’t understand why, it can be a nightmare.” – Juliet Tango Mylan