Over the past few years, primarily through feedback received from conference attendees and through industry survey responses, float center owners struggled with and wanted a solution to one thing… marketing. It makes sense – if there’s one thing every center needs (besides salt), it’s a solid flow of customers in tanks.
After some brainstorming with Ashkahn, we’ve decided the best solution for this year was to host a series panels covering key marketing topics that will provide the biggest impact in growing your float center business.
Introducing: The Float Conference Marketing Forum.
“When we commit to The Heart of Floating, we form relationships and communities. We share experiences, we connect, we learn, we teach. We care.”
In this guest post, Kevin McCulloch, owner of Float St. Louis and organizer of the Rise: Float Community Gathering, explores the heart of floating and it’s power and potential to connect, heal, and grow individuals, relationships, and communities.
The following is our collection of links to the all of the Float Tour blogs. My chronicling of our adventure, highlighting all of you out there.
Thank you for the memories.
Home sweet home! After so many months on the road, it was strange being back here in Portland. We were exhausted, excited, and a little travel weary. The first night back, I slept in my own bed for the first time in three months and the world just melted away.
Having travelled across the United States, I’m reminded of how insular Portland is. We are aggressively fixated on keeping things local. Local beer, ketchup, bikes, pet food, pillows, phone cases… it’s part of our charm. We want to reward people for living here and being a part of the community. It’s so pervasive that, after living here for so long, I kind of forgot that Secret Aardvark hot-sauce isn’t available everywhere, and that most cities don’t even recycle, let alone compost.
Our northern neighbor – a sister city, of sorts – Seattle is the largest metropolitan area in the Pacific Northwest. It’s the land of Microsoft and Kurt Cobain, and the culture here embraces both simultaneously. It’s tech business professional in the front and rock n’ roll grunge in the back. This blend creates a perfect storm of high energy business life and high energy nightlife, making relaxation a valuable commodity. Floating helps fill the void left by nightmarish traffic and overcrowded restaurants.
Given that it’s so close to home, the float centers in Seattle are a lot more familiar to us. Our visits here were more like a high school reunion than they were like the first day of school. During some of our visits, we were picking up conversations right where we left them.
Vancouver is the largest metropolitan area in Canada, and third largest on the West Coast. It’s a major hub for international trade, with one of the largest ports in the world, giving it a large migrant population, mainly from Asia, the Middle East, and Australia. It’s also been a long-time home to the Canadian film industry, and has even been nicknamed “North Hollywood.” Dozens of film and television productions from major studios film here every year.
Vancouver is very much an international city. It has large boroughs dedicated to varying cultures, including one of the largest Chinatowns in the world. The society here is more receptive to new ideas, always looking for the next big thing; it’s not surprising that floating has blown up in Vancouver as much as it has.
In the last 3 years, 10 float centers have opened up, most of them being larger 4–6 tank centers. The really interesting thing is how they all opened within the same short amount of time about 1 ½ to 2 years ago, within months of each other.