We’ve seen lots of float centers that aren’t just float centers.
Many have massage, some offer counseling, some have yoga classes next door. Lots of people start out either by incorporating float tanks into a larger business, or with float tanks only being one of many modalities at their center. Being specialists in floating, Float On has not mastered anything else.
So, to help gain insight into this growing aspect of the industry, we contacted our old friend, Sandra Calm. She started up The Float Shoppe here in Portland with her husband and podcast sensation, Dylan Calm, back in 2011. When they first opened, they had just two float tanks, and slowly added acupuncture, massage, counseling, along with two more tanks. Talk about expansion!
She was more than happy to take some time for the industry to help us understand just what it’s like to run a center with multiple services by answering some questions.
Almost three years ago, we discussed the merits of running overnight floats from an employee’s perspective, focusing on the opportunities of this unique experience as well as its challenges. We’d like to take a deeper dive into this issue because, while the majority of floaters come through our tanks during “normal” business hours, overnight floats form an important part of not only Float On’s identity, but also its business structure and broader culture.
You step into the elevator and shuffle to the side to make room for the kind-eyed, old woman with the miniature poodle.
“Good morning,” you say with a smile.
“Good morning,” she beams back, her gaze resting briefly on your water bottle with the logo from your float center’s annual party.
After a brief pause, she asks, “What is Float-a-Palooza?”
You take a breath, smile, and launch into your literal elevator pitch.
So, what do you say?
Whether you are a small or large float center, you most likely have other employees working for you. Regardless of the size of your staff, for reasons of efficiency and legality, it’s essential that your organization has clear and straightforward policies and guidelines. No matter how good employee communication is, it’s always safest and cleanest to have clear parameters and expectations written down.
This is why Float Tank Solutions has created a customizable Employee Handbook Template. Free for anyone to download, it contains federally compliant language (current as of October 2016) and contains a multitude of sections, from employee benefits and compensation descriptions to job guidelines and discrimination policies.
“I’ve often heard strong advocates of floating question why people might have difficult floats, “what’s wrong with spending time alone with yourself?” When you love yourself, it’s easy to be alone with your thoughts – when you hate who you are and can’t understand why, it can be a nightmare.” – Juliet Tango Mylan