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For the past 6 years, Float Tank Solutions has released the State of the Industry Report for the float industry based on a survey we release each year at the beginning of summer. Over the years, we’ve refined the process and adjusted the report, making it more robust, thorough, and accurate. It has expanded every single year, sometimes adding entire sections to the report.

This year has been the largest expansion since the report’s inception and putting it together was no small task.

You may have heard about the online discussion we hosted about the report this year. The full video is linked below, but first, I’d like to go over some of these changes.

 

Cross-Year Analysis from 2014-2019

Since we now have industry data for every year going back to 2014, we decided to try out a cross-year analysis for some of the most How to monitor a niche industrycommon questions we’ve asked over the years. While we didn’t get to dive too deeply into this data, we did get to look at several questions and it has shown some really interesting trends across the years.

This data is useful for a few reasons. Most significantly, the responses that remain consistent year over year provide us with much better confidence in those results. This is particularly exciting because our survey has a relatively small sample size to begin with, so there’s already uncertainty baked into our responses. Inversely, when the data makes a huge shift, we can recognize that because the rest of the data remains pretty normal. We may not know why exactly infrared saunas have gained so much popularity in conjunction with floating, but we can see that it’s not just a one-off trend year over year.

Real World Data Pulled Directly from HelmBot

Undoubtedly the most exciting addition to the report this year is the inclusion of data from HelmBot customers. Since this information is pulled directly from their operating software, it removes a lot of the issues of personal bias or confusion from the regular survey. 

It was important to us that we respect Helm users’ identities throughout this process. When requesting the data we used a double opt-in method so we couldn’t get any false positives. Through our collection process, each center’s data was randomized and assigned a number code, making the information useful, without being recognizable. From here we could safely aggregate the data like normal and turned it into the colorful, pleasing graphs that you’ve come to love (let Graham know what you think of them, he worked hard to make them look good while keeping them informative).


 

Finally, we wanted to include the video from our chat with the industry. It’s a lengthy discussion for sure, but definitely worth the review. Graham and I could easily talk for hours on this report and it was exciting getting to see where people’s focus landed with the information we presented.

If there’s something not covered here, please reach out to us, we love talking about this information and we want to make sure that it’s as useful as possible.

 

 

Adding Float Tanks to an Existing Business – OSP 10

Adding Float Tanks to an Existing Business – OSP 10

Graham and Ashkahn kick off the New Year by discussing the things to consider when adding a float tank to an existing business. This is a fantastic episode to start with if you’ve already got a service-based business or are a practitioner looking to start up on your own and looking for ideas.

The boys talk about logistical considerations, the built-in advantages to adding on to an existing practice, as well as how nice it is to have a meatball sandwich after chilling out in a sensory reduced environment for an hour (Ashkahn has a serious one-track mind).

Tank Topics – Business Partners

Tank Topics – Business Partners

Graham and Ashkahn round out the end of the year by talking about all the naughty and nice things about having business partners.

It’s a shorter compilation today, which gives you plenty of time to talk to your own business partners about what you think about them!

Tank Topics – All About Research

Tank Topics – All About Research

The holidays are a busy time for float centers and it often means lots of new customers asking questions. This means it can be a really great time to brush up on the facts about floating. Fortunately we’ve formed a folio of fantastic studies for you to fancy. Feliz Navidad!

Tank Topics – Handling Difficult Customers

Tank Topics – Handling Difficult Customers

In every service business, there’s a running joke that someone likes that’s usually somehting along the lines of “this job would be great if it weren’t for all the customers!” (*cue laugh track and uproarious applause*), well, the boys have not shied away from talking about the difficult sides of running a shop like ours. We’ve got episodes about handling negative Yelp reviews, customers too intoxicated to float, and even what to do when it’s time to 86 a problematic client. 

The 2019 Float Conference Recap – OSP 09

The 2019 Float Conference Recap – OSP 09

You can tell this episode was recorded a little while ago, really close to after we all got back from the Conference. The boys are a little tired today, but they still have lots to talk about. 

Grashkahmn share their initial reactions to the Conference now that it’s being run by the industry as a non-profit. This is a nice episode especially if you’re looking for some insights on their behind-the-scenes perspective on this big industry event and how it has changed this year. 

The Russian Float Conference – OSP 08

The Russian Float Conference – OSP 08

Graham and Ashkahn are back to give their recap on the Float Conference. No, not THAT Float Conference, the Russian Float Conference. 

The guys got to go speak at the float event on the other side of the world and are reporting back on what that was like, how their industry is shaping up, and some of the lessons we can learn about their industry over there. 

Additionally, Graham and Ashkahn lied to you. The show notes will not have a puppet show in them. 

Float Tank Conference