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Show Highlights

Not every float center owner wants to be tethered to working their shop for the rest of their lives. In fact, even some that enjoy that work immensely can be doing their business a disservice by focusing on day-to-day operations as opposed to dedicating their time to marketing or expansion.

So how do float center owners get out of the shop? How many managers (Or Taco Supremes as they’re called at Float On) does it take to effectively replace the shop owner at a business.  Ashkahn and Graham have successfully implemented a system at Float On that allows them to be much more hands off on the business than when they first opened and they share how got to that point and how their business structure has evolved.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Alright.

Ashkahn: Hey everybody. My name is Ashkahn.

Graham: And I am Graham, and today’s question is. How many managers would a woodchuck chuck if necessary. “How many managers do I need if I want to get out of daily operations? How many managers do I need to take my job?”

Ashkahn: How many managers?

Graham: How many other people make up a single one of me. So I think we can get this. Thank you for submitting that question. I wasn’t trying to make fun of it. It’s a very good question. What would you say? At the least, zero.

Ashkahn: To replace us? At the most? I guess, the full human population?

Graham: That would be yes. Now that we have those upper and lower limits …

Ashkahn: So, I think it’s probably somewhere in between those.

Graham: Brilliant! So what do we … we don’t work the shop.

Ashkahn: No.

Graham: How many managers do we have?

Ashkahn: We kind of have like-

Graham: Kind of have is already the start to another great answer there, huh?

Ashkahn: Kind of like two and a third. We have like one full manager and two like two-thirds managers.

Graham: Uh-huh. Yeah.

Ashkahn: You know what I mean?

Graham: Yeah, so we have like, yes, you know a normal business would call it as Tacos and Taco Supremes.

Ashkahn: That’s the hierarchy we have and that we Float On. So, we have one taco supreme at the top and then, right below that person is two just normal tacos and below that is just, kind of, the rest of our employees. So, there’s really, kind of, three classes of people.

Graham: It’s really hard to get away from needing one taco supreme, at the least.

Ashkahn: It’s basically, like one person could do it, but.

Graham: Yeah. One is the loneliest number.

Ashkahn: Yeah, one is the lonely, and it’s just like, sometimes what the manager person is doing is like covering shifts that don’t get covered and going in when things are broken, and stuff like that. So, if you only have one person who is kind of that safety net for putting fires out, then sometimes they are not available. You can’t expect someone to be available 24 hours a day, seven days a week. People have to have days off or go on vacations or sleep or all sorts of numbers of non-work activities.

Graham: Get sick.

Ashkahn: Unfortunately they have to do because they’re humans and not robots. Once we get robots, we will be able to answer this question then.

Graham: Oh yeah. One robot. Done.

Ashkahn: It’s nice to at least have two. That way, between the two of them, there’s a lot more just coverage that can happen. It’s just a nicer work environment, too. I think it’s just nice when you’re in charge of something to have someone to bounce ideas off of and really just have that back and forth. I think it just helps refine ideas and make sure that you don’t do something totally crazy. That, to me, is a nice number.

Graham: There is a good lesson there too. Whenever possible, having back up or redundancy in different positions is ideal for all of those reasons. Or, on the other side, if someone quits. If you’ve trained up one manager and they have been working at your store for four years and they know the ins and outs of everything and then they quit. That’s a really painful transition.

Ashkahn: Right. Or get sick, you know, all sorts of things even if they don’t want to leave your company. There are so many things that can happen. They can break their leg and they need to deal with that for two weeks or something like that.

Graham: Yeah.

Ashkahn: It’s having that redundancy. It’s one of the really tough things about running a business of our size. It’s just very difficult for us to have good redundancy in place, because we have such a small group of people to begin with.

Graham: We did have two managers for a while. That did also work great. Then, having this one main manager and two sub-managers or one Taco Supreme and two Tacos has been working out well.

Ashkahn: Yeah, it’s a different model around those, sort of, numbers, I think, can all work out as long as you have things distributed well.

Graham: Initially starting out, we didn’t even want managers. We really tried that for a while. Even as calling things by their taco names, is us really still not liking the idea of a manager, specifically.

Ashkahn: We do love tacos.

Graham: And we love tacos, yeah. But, there are things that are just really hard to, like tasks, that are hard to get addressed without having someone who’s in that higher level of responsibility and often getting a higher level of pay as a result. Like Ashkahn said earlier, a lot of those involve things like covering emergency sick time, going in when something breaks in the middle of the night to get the pumps back up and running. Basically, being that around the clock kind of safety net. You know?

Ashkahn: Yeah. Or just deciding something every once in a while. You know? We have a lot of fear of authoritarian decision making happening where if there’s one person at the top just making decisions willy-nilly, but in reality, sometimes people just don’t want to have to make the decisions themselves. There are certain decisions where everyone else in the company is like, “Great, we’ve discussed two or three options. You just choose whichever one sounds good.”

Having someone to, at the end of the day, make a decision or two here or there just to decide on something and keep moving forward is a useful thing to have too. So having someone who feels like “Okay, the buck stops here.” I’ve heard a lot of “We’ve all come up with a bunch of good ideas but we can only choose one of them. So, let’s go this direction.” I think our model works really nicely now too. Especially with the two two-thirds managers.

Graham: Tacos, yeah.

Ashkahn: Two tacos. Because, it turns out almost that we needed more than high level decision making. It was flexibility. More people to be available to go in and deal with missing shifts or things breaking or having to order something at the last minute or whatever. Having three people instead of two to spread out that availability. I think our shop functions just as well as it did before. I think their lives are a bit easier. It’s still a little less stress on people individually.

Graham: And it actually, ultimately, saved us a little money on payroll.

Ashkahn: Actually, it did.

Graham: Doing it that way.

Ashkahn: By changing and paying more, like, all three of those people got paid a slight pay increase when we did this. It’s still saving us money.

Graham: Yeah. Which, of course, depend on what the heck you are paying to begin with. It’s almost arbitrary to our circumstances, but worth mentioning.

Ashkahn: Really, you want to start this process early. Getting people trained on, especially like, how the pumps and filtration systems work and things like that. It just takes some time.

Graham: Yep. How you like your breakfast, since one of the managerial responsibilities is to cook breakfast for us every morning. You know?

Ashkahn: Yeah, the shade of brown your coffee is. Like, how much mocha that goes into it.

Graham: Yeah. Well, before you even hire a manager, you should start this process of grooming, or I guess shadowing is almost more what it is. It’s just when you’re doing stuff that only you know how to do, make sure there is someone else around also doing it with you. It’s a great motto.

Ashkahn: Yeah. That’s the nice thing about having a couple people, too. They’re kind of always shadowing each other. If one person leaves, it’s not as debilitating for you as having just a single person there who could leave.

Graham: Yeah. Even though we only have one main manager right now, the fact that there are, sorry, Taco Supreme. The fact that we have these other Tacos’ means that if our Taco Supreme takes off, you know, one of those Tacos can become Supreme themselves. A lot easier than you can just take a normal employee and turn them directly into a Taco Supreme.

Ashkahn: Yeah, the sour cream.

I guess that’s our recommendation. Is, two to three. It seems.

Graham: Yep and use food-based comparisons, rather than straight managerial titles.

Ashkahn: It really spices things up. Great.

Graham: I really enjoyed this episode.

Ashkahn: Question answered. We did it. Done.

Graham: I’m glad we all came together here today.

Ashkahn: In the bag. Alright. If you have more questions that we can just crush like we did this one, you can go to floattanksolutions.com/podcast.

Graham: That’s it.

Ashkahn: That’s the whole URL there. Yeah. Go there.

Graham: Yeah. Go to floattanksolutions.com/podcast. There’s a little surprise for you there, too.

Ashkahn: You don’t even have to type in the name. Just go there.

Graham: If you go there, whatever day you are listening to this, there is a little surprise there for you. You should check it out.

Ashkahn: Yeah. I don’t even know what it is. That’s the surprise.

Graham: Yeah, that’s right. You should, you know, just go take a peek.

Ashkahn: Alright. Okay.

Graham: It’s a box asking for questions, though. I ruined the surprise. I ruined the surprise. Alright. Bye everyone.

Ashkahn: Bye.

Recent Podcast Episodes

Funding your center through Kickstarter – DSP 119

Crowdfunding has made so many projects possible that would otherwise not exist. It seems perfect for niche ideas, concepts that would otherwise never see the light of day, and passion projects that just need to happen. This sounds perfect for float centers, but there are some caveats. 

Crowdfunding is time intensive and there’s not guarantee of success. Aside from that, there are some issues with it that complicate things for float centers that other crowdfunded projects likely won’t face. Graham and Ashkahn talk about the successes of float center crowdfunding and the not-so-successes as well. 

Don’t Build Your Own Float Tank! – DSP 118

For anyone considering a DIY float tank, give this episode a listen first. This isn’t a discussion on the merits of doing things one way versus another or expressing an opinion on one side and playing devil’s advocate for the other. Graham and Ashkahn know painfully well from personal experience the pitfalls of falling into the hubris trap of thinking you can build your own float tanks. They built two large open tanks in Float On and even years later they still cause headaches.

What’s more, they’ve spoken with dozens of people who’ve also gone through this themselves and heard their horror stories after they didn’t listen to the advice of not doing it.

The perception that it can be a cost-cutting measure or a more reliable way to get an operating float tank in your center by going DIY is generally pretty flawed. There’s so much to it that you just can’t consider before the fact.

Should Your Float Center have a Blog? – DSP 117

This seems like a good idea on paper. It helps with SEO stuff for Google. It gives you an outlet to write about floating and share information about the industry. And it seems to fall in line with something that other businesses do, right?

So what are the downsides? How much time and effort does a blog really take? What sort of impact does it have for a float center? Graham and Ashkahn lay out the pros and cons as well as things you may not initially consider about the responsibility of having a blog.

Thoughts on Buying Yelp Ads – DSP 116

There are lots of businesses that experience the dogged persistence of Yelp sales people calling them. Float On has done both buying Yelp ad space and living without it and Graham and Ashkahn break down exactly what that experience was like.

They also go into exactly what Yelp ads mean and how it impacts your float center (or doesn’t, as the case may be) as well as how well Yelp stacks up in comparison to other ad sources.

When is it Time to Open a Second Float Center? – DSP 115

Okay, so… Float On only has one location (not counting Float On Hong Kong) and there’s certainly a reason for that. Graham and Ashkahn have toyed with the idea of opening up another center multiple times throughout the years but something else always came up. As they’ve met more people in the industry, they’ve seen some of the pitfalls and successes from people opening additional locations, franchises and whatever else. They share their thoughts on when they think it’d be best to open and why they say to wait a little bit. 

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