Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Graham and Ashkahn talk about how they deal with other float centers spying on Float On.

Basically… they don’t. The float industry is a really open community and a lot of information is generally freely available. If someone is spying on a float center, that could be a result of poor communication skills or a lack of awareness of what information is actually out there. The guys share their advice on how to talk to someone who might be in that situation and how to move forward, hopefully as friends instead of rivals.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: All right.

Ashkahn: Okay, welcome.

Graham: Hello.

Ashkahn: My name is Ashkahn.

Graham: I am Graham. And together, we are Grashkahmn.

Ashkahn: Oh, sorry.

Graham: That’s all right, it’s cool. Just forgot my half of our combined name.

Anyway, we have a question for us from you, which is, what are some common issues with float tanks? Sorry, no, different question, wrong day.

Ashkahn: Different question, different day.

Graham: Right, just look at a different page here. “I had a customer come in – that’s good – who was sneaking a bunch of photos and asking weird questions.”

Ashkahn: Hm.

Graham: “Now I found out that they’re opening a center across town. How do you deal with spies?”

Ashkahn: Spies.

Graham: Espionage. The dangerous side of the float world.

Ashkahn: I mean, we have a pretty robust counter-intelligence program going at our place.

Graham: Yeah, feed them a lot of misinformation.

Ashkahn: Lots of propaganda.

Graham: Yeah. Just wait for their own center to self-destruct.

Ashkahn: We funded a coup in Nicaragua just to stop one place from opening.

Graham: Maybe you don’t want to go as far, but it works. It does work.

I guess at Float On we don’t really worry about it?

Ashkahn: It’s kind of an interesting one, because the information’s all public. Like, what could they find out by coming to your float center that everybody isn’t finding out by coming in to float at your place?

Graham: So I think how this happens, a is people don’t realize that our industry is as cool as it is. And you can probably get way more information by just directly approaching a float center owner and talking to them.

So, first off, if any of you listening out there-

Ashkahn: If you’re the spy-

Graham: If you’re spies or you’re thinking about spying, don’t do it. Everyone is so nice and open. Maybe not everyone, but if you talk to a jerk out there who doesn’t want to give you the time of day, whatever. They’re the exception in the industry. Just call another center near you. Chances are, they’ll actually be embarrassingly open with how their center runs and its shortcomings and stuff like that.

Don’t sneak around if you’re the spying type. And if you’re a center being spied on, then you’re going to… Ashkahn. What’s your advice then, buddy?

Ashkahn: I guess my advice is, I’m not sure what you feel like you’re losing from someone taking pictures and stuff like that. Like, what information could they be gleaning that they wouldn’t be able to get by visiting any float center?

I don’t know, I don’t understand exactly what people feel like what kind of valuable info they feel like they’re losing in the scenario that someone is spying on them. Quote, unquote “spying” on them.

Graham: Yeah, it’s interesting, because I feel like the social damage is almost more than the practical damage, you know?

Ashkahn: Yeah, for sure. I mean, it’s weird and it’s kind of rude.

Graham: They should have asked, right, is the thing.

Ashkahn: Yeah, for sure.

Graham: I feel like that’s what this person is actually upset about is that the person did not directly correspond with them, and instead felt the need to “sneakily” come in and check out how they were doing things. And “presumably” use that information to “inform” their own decisions on a competing float tank center.

Lots of air quotes, again, going on here.

Ashkahn: So yeah, if we’re just talking about social interactions more than how to stop someone from spying on you.

Graham: I think it’s both, yeah.

Ashkahn: How would you stop someone from spying on you?

Graham: I don’t know, And every center feels like they did certain things wrong. So in a certain sense, like to spy is just copying off of things you also did wrong.

Ashkahn: Go for it. Build what I built.

Graham: It’s like cheating off of someone in class who’s a C student, you know? Maybe you shouldn’t be cheating off of that person.

Ashkahn: I mean, in terms of what information you’re protecting, I think this is maybe over-hyped in people’s heads or something. Because again, you’re a business in public where customers are coming to float in your float center.

Everybody comes in and knows what your floors are like or what tanks you have. Most people can look at your websites and see how booked up you are. I don’t know. How much is someone going to really use something like that in a way that’s going to impact you negatively?

Graham: Yeah.

Ashkahn: It seems not like a huge concern to me.

So, yeah, it really like, I guess, how do you try to move forward in a relationship with a float center in town when they’ve started things off on a weird foot?

Graham: Sneak a cyanide capsule into their food.

Ashkahn: That’s way too intense. That’s an extreme, extreme overreaction.

Graham: Sorry, I went back to the CIA stuff again.

Ashkahn: I was thinking it’s even extreme for the CIA.

Graham: That’s not extreme for the CIA.

Ashkahn: Just go around killing every single person they discover.

Graham: Well-

Ashkahn: I guess we don’t know.

Graham: No, I mean, I’d talk to them. To be honest, I would even bring up the weird stuff.

What did you say? Back them into a dark alley?

Ashkahn: Get back at them with honesty.

Graham: That’s way better than backing them into a dark alley.

Ashkahn: Your mind is in a weird place right now.

Graham: Let’s go pick some fights after this. I got this baseball bat with a few nails through it. Do you think we could find anything to use that for? It’s been a long day.

Ashkahn: My instinct is the same as yours, is to just bring it up and be like-

Graham: You’re that dude who was in here asking a bunch of questions and taking photos.

Ashkahn: Weird, man.

Graham: Can I take you out to lunch?

But yeah, try to make friends. Chances are, the conversation will go something like, them being embarrassed. Them being like, “I was doing that. It just felt weird that I was opening a competing business. I didn’t know how to bring it up.” It might just end with you understanding where they’re coming from and being friends in the future.

Nothing ever came of letting issues like this stew and you assuming the worst is people in the background. That’s stuff that feuds and unnecessary disputes are made of. Take the higher ground. Talk to them. Just be honest and nice. Call them out in a way that leaves room for a relationship to build in the future. Leave the ball in their court.

Ashkahn: And take the step to make communication. I feel like it’s way too easy for something weird to happen between two float centers in town with each other. And then for both of those float centers to just get too wrapped up in the day-to-day of running their places to ever take the five minutes of work it would take to shoot the other person an email or pick up the phone and call them.

It’s such a small amount of work, but it’s like slightly weird enough and just outside the scope of what you need to do in your day-to-day enough that it just doesn’t happen. Like when I talk to people who are like, “This other float center in town’s kind of weird.”

I’m like, “Oh, yeah? What happened?” They’re like, “This one weird thing happened and we haven’t talked in three years.” I’m like, okay. I feel like this could be resolved pretty easily.

Graham: That’s also totally human. That happens in families and stuff like that all the time.

Ashkahn: But take that step, you know? Reach out.

Graham: Absolutely, yeah.

Ashkahn: Try to bridge that communication.

Graham: And if that doesn’t work, coup in Nicaragua. I really think it’s a solid plan B.

Ashkahn: And if you murder someone, you didn’t hear it here.

Graham: Like we always say.

Ashkahn: Our classic tag off line. All right, and if you have murder suggestions of your own, head on down to floatanksolutions.com/murder.

Graham: You’re going to get arrested after this.

Ashkahn: Maybe. I’m willing to risk it for the fans.

Graham: All right, well, hopefully, we’ll talk to you guys tomorrow.

Ashkahn: Bye, everyone.

Recent Podcast Episodes

Talking About the Float Conference! – DSP 234

Today is the last day to buy discounted tickets for the Float Conference!

Today, Graham and Ashkahn talk all about everything they’re excited to see at the Conference this year, everything from the Bus Tour, to the Speakers that are coming (some returning, some coming for the first time), the Bus Tour, The Marketing Forum, other Friday activities, the awesome after parties, and did Graham mention the Bus Tour yet? 

It’s Float On’s last year hosting the Conference, and it’s gonna be excellent. See you there!

Getting Salty with Speakers: Gloria Morris – DSP 233

Gloria Morris is a rockstar in her own right, having immediately hit the ground running with Float Sixty out in Chicago. It’s been amazing watching her influence grow throughout the float industry as she helps others consult with marketing as well as help behind the scenes in float projects like her work on the Art of the Float Podcast.

She recently opened up a second location in Schererville, Indiana, basically a suburb of Chicago. Ashkahn takes the time on this episode to ask her about the challenges running a center in a suburban area compared to an urban one and some of the important business lessons she’s learned throughout the experience.

How Do you get Customer Testimonials? – DSP 232

Customer testimonials can have a huge impact on a float center’s marketing. It adds a sense of legitimacy for any small business, after all, who wouldn’t want to hear stories from other who have tried out a service.

Derek and Graham hash out the benefits of having testimonials. Where to get them, third party sites as opposed to personally sourced testimonials, and the different forms that customer experiences can take. 

Should I Hire a Marketer? – DSP 231

Owning a small business is a juggling act of priorities that range from putting out small metaphorical fires, to big picture thinking about the scope of the company. At what point does a float center owner prioritize hiring a marketer to shoulder some of this burden and how can an inexperienced business owner find the right one for them. 

Graham and Derek tackle these questions and offer some advice for running a small business and the types of mentalities and practices that lead to the longevity and peace of mind that comes with finding someone to trust with some of that big picture thinking.

How Marketing Strategies Evolve – DSP 230

Graham and Ashkahn wax nostalgic in this episode tracing back the history of Float On to its origins. They were younger, bright eyed and the world felt full of possibility. How they advertised floating was a whole different beast back then, too. Part of it was how different the industry was, part of it was how different awareness in Portland was, and parts of it were just about Float On still being a young business.

The guys share their successes, lessons, and bold faced mistakes they made along the way in learning how to deal with the idea of filling tanks, as well as some of the constants that have remained throughout the years.

Latest Blog Posts

The Float Tour Blog – Issue #3

The Float Tour Blog – Issue #3

Our travels brought the weary Minnie Winnie (our Winnebago, who we call the Minister Winchester for long), to beautiful San Francisco. The culture of floating is much more embedded in this city than many others.

There are nearly a dozen centers in the Bay Area, each one with its own personality and its own path to success. It certainly helps that Steph Curry uses a float center in San Francisco, even making a video endorsement of floating at the Reboot Float Spa which has generated a huge amount of public exposure for the local and even international industry.

In fact, let’s start there.

The Float Tour Blog – Issue #2

The Float Tour Blog – Issue #2

In this issue of The Float Tour Blog, we visit the first manufacturer stop on the tour. We then end this stretch of the journey by visiting the first manufacturers ever and float legends, Glenn and Lee Perry.

Floating While Pregnant

Floating While Pregnant

Upon gaining a doctor’s approval, there has been a growing trend of floating during pregnancy. Some take on floating to help reduce back pain while others just love to hear their baby’s heartbeat underwater. The following are some suggestions based on experience on how to comfortably float while pregnant.

The Float Tour Blog – Issue #1

The Float Tour Blog – Issue #1

Editor's Note: This and upcoming issues of the Float Tour Blog will be documented by the newest member of the Float Tank Solutions team, JT Howard! We couldn't think of a better way to welcome JT to the family than take him on the road with us... Welcome to the Float...