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For the past 6 years, Float Tank Solutions has released the State of the Industry Report for the float industry based on a survey we release each year at the beginning of summer. Over the years, we’ve refined the process and adjusted the report, making it more robust, thorough, and accurate. It has expanded every single year, sometimes adding entire sections to the report.

This year has been the largest expansion since the report’s inception and putting it together was no small task.

You may have heard about the online discussion we hosted about the report this year. The full video is linked below, but first, I’d like to go over some of these changes.

 

Cross-Year Analysis from 2014-2019

Since we now have industry data for every year going back to 2014, we decided to try out a cross-year analysis for some of the most How to monitor a niche industrycommon questions we’ve asked over the years. While we didn’t get to dive too deeply into this data, we did get to look at several questions and it has shown some really interesting trends across the years.

This data is useful for a few reasons. Most significantly, the responses that remain consistent year over year provide us with much better confidence in those results. This is particularly exciting because our survey has a relatively small sample size to begin with, so there’s already uncertainty baked into our responses. Inversely, when the data makes a huge shift, we can recognize that because the rest of the data remains pretty normal. We may not know why exactly infrared saunas have gained so much popularity in conjunction with floating, but we can see that it’s not just a one-off trend year over year.

Real World Data Pulled Directly from Float Helm

Undoubtedly the most exciting addition to the report this year is the inclusion of data from Float Helm customers. Since this information is pulled directly from their operating software, it removes a lot of the issues of personal bias or confusion from the regular survey. 

It was important to us that we respect Helm users’ identities throughout this process. When requesting the data we used a double opt-in method so we couldn’t get any false positives. Through our collection process, each center’s data was randomized and assigned a number code, making the information useful, without being recognizable. From here we could safely aggregate the data like normal and turned it into the colorful, pleasing graphs that you’ve come to love (let Graham know what you think of them, he worked hard to make them look good while keeping them informative).


 

Finally, we wanted to include the video from our chat with the industry. It’s a lengthy discussion for sure, but definitely worth the review. Graham and I could easily talk for hours on this report and it was exciting getting to see where people’s focus landed with the information we presented.

If there’s something not covered here, please reach out to us, we love talking about this information and we want to make sure that it’s as useful as possible.

 

 

Rise Interview with The Petrovics – OSP 05

Rise Interview with The Petrovics – OSP 05

So by now it’s old news that Chris and Donna Petrovics have closed up shop at ProFloat Inc. At Rise earlier this year, they gave an emotional, heartfelt farewell talk to the industry. There were tears, hugs, and words of love and encouragement all around.

This interview takes place immediately after their speech, and the effect of it still hangs in the air during our conversation. Be warned, this interview may make you misty eyed while listening. Although it’s possible that it’s just the chopped onions that exist in the background. 

Some of the Best Flooring Practices for Float Centers

Some of the Best Flooring Practices for Float Centers

  Looking for something specific? Search our nearly 100 blog posts. Float On has been around for nearly 9 years, and in those 9 years, we’ve gone through lots of floors. Some have held up better than others. Some didn't hold up at all. At one point we tried putting...

What’s Going On With the Industry Report? – OSP 04

What’s Going On With the Industry Report? – OSP 04

Come listen to Graham and Ashkahn pick the brain of Juliet, who are all in the studio talking about the State of the Industry Survey that has been released by Float Tank Solutions (hey! That’s us!). To find out what’s new in this year’s survey and information on where to go to fill it out, check out this episode! 

What is Water Activity? – OSP 03

What is Water Activity? – OSP 03

Graham and Ashkahn are BACK!

The newly monikered Occasional Solutions Podcast hits the ground running to share some big news about Water Activity. The Float Boys bring their banter to bear to the benefit of you, buds. Thanks to information and collaboration with Roy Vore, they found a way to measure the way pathogens spread through float tank water.

Listen now to hear them dive into the nitty-gritty of new research on float tank water! You don’t wanna miss this.

Tank Topics: Social Media

Tank Topics: Social Media

This tank topic is all about social media, how to use it, what the tools are, and what it’s freaking good for. 

Derek Wyatt is featured prominently in these episodes as well, given that he’s our social media wiz over here at Float On. It’s chalk full of amazing info that’ll make your Facebook posts shine!

Rise Interviews with Angela McAllister and Wendi Elmore – OSP 02

Rise Interviews with Angela McAllister and Wendi Elmore – OSP 02

In this second release of the Occasional Solutions Podcast, Juliet sits down with Angela McAllister the owner of Lucidity Float and Wellness Center in the Southside of Chattanooga, Tennessee and Wendi Elmore, an employee at Float STL and graduate from the University of Missouri. She has since dedicated her time and efforts to spaces that support the self-care and economic empowerment of people of color, LGBTQIA and gender non-binary communities through tools that include yoga, meditation and now floating.

 
 

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