Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

For the past 6 years, Float Tank Solutions has released the State of the Industry Report for the float industry based on a survey we release each year at the beginning of summer. Over the years, we’ve refined the process and adjusted the report, making it more robust, thorough, and accurate. It has expanded every single year, sometimes adding entire sections to the report.

This year has been the largest expansion since the report’s inception and putting it together was no small task.

You may have heard about the online discussion we hosted about the report this year. The full video is linked below, but first, I’d like to go over some of these changes.

 

Cross-Year Analysis from 2014-2019

Since we now have industry data for every year going back to 2014, we decided to try out a cross-year analysis for some of the most How to monitor a niche industrycommon questions we’ve asked over the years. While we didn’t get to dive too deeply into this data, we did get to look at several questions and it has shown some really interesting trends across the years.

This data is useful for a few reasons. Most significantly, the responses that remain consistent year over year provide us with much better confidence in those results. This is particularly exciting because our survey has a relatively small sample size to begin with, so there’s already uncertainty baked into our responses. Inversely, when the data makes a huge shift, we can recognize that because the rest of the data remains pretty normal. We may not know why exactly infrared saunas have gained so much popularity in conjunction with floating, but we can see that it’s not just a one-off trend year over year.

Real World Data Pulled Directly from HelmBot

Undoubtedly the most exciting addition to the report this year is the inclusion of data from HelmBot customers. Since this information is pulled directly from their operating software, it removes a lot of the issues of personal bias or confusion from the regular survey. 

It was important to us that we respect Helm users’ identities throughout this process. When requesting the data we used a double opt-in method so we couldn’t get any false positives. Through our collection process, each center’s data was randomized and assigned a number code, making the information useful, without being recognizable. From here we could safely aggregate the data like normal and turned it into the colorful, pleasing graphs that you’ve come to love (let Graham know what you think of them, he worked hard to make them look good while keeping them informative).


 

Finally, we wanted to include the video from our chat with the industry. It’s a lengthy discussion for sure, but definitely worth the review. Graham and I could easily talk for hours on this report and it was exciting getting to see where people’s focus landed with the information we presented.

If there’s something not covered here, please reach out to us, we love talking about this information and we want to make sure that it’s as useful as possible.

 

 

Tank Topic – Writing E-mails

Tank Topic – Writing E-mails

This Tank Topic covers everything you need to know to get your e-mail on. You wanna know how long your e-mail newsletter should be and what topics you should cover? You wanna know how frequently to e-mail for special deals? You even wanna know how long your e-mails should have to be? You wanna know all these answers all at once? We freaking got you! I’m so glad you asked, cuz we literally just put this episode together. I’m really glad you’re gonna find it useful. Rock on, dude. Synchronicity!

Tank Topics – Managing Employees

Tank Topics – Managing Employees

Summer may be coming to a close but we’ve still got Tank Topics to help you beat the heat.

This collection focuses on managing employees, so we share everything from what to look for when hiring, what orientation looks like, and how we at Float On have structured our management hierarchy. Also… Ashkahn likes socks, so send him some. 

Pseudomonas in a Float Tank! – OSP 07

Pseudomonas in a Float Tank! – OSP 07

This is a bit of breaking news for the float world. There was a clearly defined case of someone getting sick in a float tank and Graham and Ashkahn are here to tell you what you as a float center owner (or future owner) should know about it and the steps you can take to keep yourself informed on this issue and make sure you don’t repeat any of the same mistakes. 

What’s Happening with the 2019 Float Conference? – OSP 06

What’s Happening with the 2019 Float Conference? – OSP 06

Graham and Ashkahn are here to fill you in on all the exciting updates to the Float Conference, now that it’s a non-profit, along with what to expect this year. 

They’re hopping in quick to let everyone know what’s going on before early bird tickets close, so definitely check the link in the description if you haven’t got tickets yet!

Rise Interview with The Petrovics – OSP 05

Rise Interview with The Petrovics – OSP 05

So by now it’s old news that Chris and Donna Petrovics have closed up shop at ProFloat Inc. At Rise earlier this year, they gave an emotional, heartfelt farewell talk to the industry. There were tears, hugs, and words of love and encouragement all around.

This interview takes place immediately after their speech, and the effect of it still hangs in the air during our conversation. Be warned, this interview may make you misty eyed while listening. Although it’s possible that it’s just the chopped onions that exist in the background. 

Some of the Best Flooring Practices for Float Centers

Some of the Best Flooring Practices for Float Centers

  Looking for something specific? Search our nearly 100 blog posts. Float On has been around for nearly 9 years, and in those 9 years, we’ve gone through lots of floors. Some have held up better than others. Some didn't hold up at all. At one point we tried putting...

Float Tank Conference