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Float On has been around for nearly 9 years, and in those 9 years, we’ve gone through lots of floors. Some have held up better than others. Some didn’t hold up at all. At one point we tried putting down textured pebbles with epoxy grout, pebbles that turned to putty within a few months. Lessons about flooring are the kind of lessons you learn quickly. Each time you replace your floors, it means hours of tearing out existing floors, working around plumbing, hours and hours of downtime (in our case for the entire shop, given how small it is). 

Throughout the years, we’ve tried lots of floors. We’ve learned from our mistakes and seen the mistakes of others and learned from those too! 

We’ve collected a few tactics that have helped ourselves – and others – pick out the best floors for a variety of different scenarios. Fortunately, we’ve written everything down so you don’t even need to take notes! 

Let’s start with how we protect our floors from falling apart.

First off, we choose the right waterproofing (and salt-proofing) material and remain ever vigilant about preventative maintenance. 

Not only did we inspect every single seam and potential weak spot upon initial installation of our floors, we continue to crawl around and check every last one for damage during deep cleans each week.  When any small installation imperfection or random pinhole can lead to catastrophic failure, it pays to stay en garde.

Float tank center floors endure a constant barrage of saltwater, repetitive scrubbing, and high foot traffic.  They must remain slip-resistant when drenched with silky smooth float tank water and, preferably, look stylish while doing so.

It’s much easier to flush salt water down a floor drain than it is to mop it up.  So put floor drains everywhere. Obviously, you’ll need a floor drain in your shower area. We also like to install one near the dressing area and another one near the spa pack of the float tank. It’s a lot nicer to discover a salty leak that’s trickling down a floor drain instead of one that’s pooling in the middle of your float room.

Slip-resistant vinyl flooring is an excellent option for a float tank room, especially for hardwood floors. With heat-welded seams and the installation of surface-level membrane clamping floor drains, vinyl flooring has the potential to protect your substrate for years to come. We have noticed that hard-soled shoes definitely have an impact on the appearance of vinyl sheet flooring over the years.  We’ve also noticed that it can become brittle where the material is coved up the wall in a float room.

Epoxy resin is another excellent option for protective flooring in a float tank room. Epoxy resin is rigid and can crack if your substrate is flexible like a wood floor. You will need to add something to the resin for slip resistance, though.  There are many fine options including glass beads, aluminum oxide, and our personal favorite: multicolored quartz. It’s like sand art on your floors!

It’s important to pay special attention to the bond between the resin flooring and the edge of the drain body.  Talented installers will “key in” the resin around the floor drain. This means grinding a very narrow/shallow trough around the drain and letting the first pour of epoxy fill the trough.  Sometimes, installers will even use heat to disperse any small bubbles within the resin. 

Porcelain tile and epoxy grout is another option for flooring within a float room.  It’s not our first choice, though. The tiles tend to be a little slippery. We often see float centers use interlocking rubber mats to provide slip resistance in these situations.

Even with the best-constructed floor, it’s not going to matter if you don’t maintain it. Keep an eye out for damage as time goes on.  Flooring is one of those areas where small problems become large problems very quickly. Being proactive can save you money, not just on materials, but on downtime with float rooms, as smaller fixes take less time to repair. 

If you’d like a detailed guide on our best practices for floors as well as your entire float center construction build-out, check out our complete Float Center Construction Package. Literally hundreds of pages written and reviewed by the best electricians, flooring experts, contractors, sound-proofers, and float center owns in the industry. 

Should I Have One or Multiple Styles of Float Tank?

Should I Have One or Multiple Styles of Float Tank?

If you had every model and type of float tank you’d be running the Burj Khalifa of float centers, with an estimated 38 unique float tanks, which include pods, custom open pools, cabins, vertical tanks, and inflatable or portable float devices currently on the market (not even counting old models).

This is all to say that there are a ton of options out there when considering tanks for your center.

Whether you’re opening a two-tank center, or a bajillion-tank center, do you want all the same model, or will you have some variety?

Why ROI Calculators Suck! (or at least why you should use caution)

Why ROI Calculators Suck! (or at least why you should use caution)

“What is an ROI calculator?” I hear you asking. “ROI” simply stands for “Return on Investment”. An “ROI Calculator” is just a tool that outlines the cost of something and generates what your anticipated profit will be over a certain length of time. Usually annually.

We should make a distinction between a simple ROI calculator (i.e. a widget built into a website with limited inputs), and a financial plan (complete with P&L, cashflow, and balance sheets). Both are going to try and do the same thing, but one is going to be far more detailed and accurate.

Roughly what we’re going to be talking about is a return on investment for your whole business, but return on investment can (and should) be used for lots of different aspects to your business to help you determine how best to spend your company’s money. Usually, though, that’s going to require a lot of detail that a simple widget can’t provide.

How to compete on price without slashing prices

How to compete on price without slashing prices

Let’s say you’re a float tank center and more centers are starting to show up in your town…

Or, maybe you are that other center starting up a town that already has float tanks…

As new centers enter the market, the typical response is to run promotions on daily deal sites, promote large specials, and/or run Facebook Ads selling floats for much less than the usual offerings.

The best case scenario is this price slashing behavior subsides shortly after the neighboring center opens.

But what if it doesn’t? What if an existing competitor decides their new price is even lower?

How do you compete with a price slashing neighbor without competing on price?

Learn a few ways to make price a non issue with your customers…

Timeline for Opening Up a Float Center

Timeline for Opening Up a Float Center

Opening up a float center is a lot like climbing a mountain. Even if you can see the peak, it’s a lot further away than you think, and when you finally get there, the journey and the destination usually end up being different than previously assumed.

In this post we’ll lay out a general process and timeline of what you may encounter on your path, from initial idea to actually operating a center.

Can you have volunteers at your center?

Can you have volunteers at your center?

So you’re thinking about using volunteers in your float center?

Before we clarify what a “volunteer” actually means, we’ll first explore why a float center might be considering them in the first place. While it can be a way to provide floats to people who are otherwise unable to pay, the impulse to bring in volunteers can also stem from a desire to get some sort of free labor (later in this post we’ll dive into why you can’t actually do this, but it’s important to recognize that the instinct is understandable, especially when you have someone lined up and willing to work for free).

In addition to a desired boost in overall productivity, it’s also a way to invite more people into your center to experience what you do. Some customers actually want to help out and see what happens behind the scenes at a center.

Floating and Athletics, a Strong Relationship

Floating and Athletics, a Strong Relationship

One of the beautiful things about the float tank is that it serves to rejuvenate the whole person. — the body, mind, heart.

Broadly speaking, it’s a tool for homeostasis, an ideal environment that supports balance, health, and growth. This piece will look specifically at floating and athletics. For anyone who defines themselves as an athlete, or as a general pursuant of athletic endeavors, the float tank can be a powerful asset.

In this post, I’ll discuss individual athletes who float and how to look at this from a marketing perspective. I’ll also discuss past and present research, and share some thoughts on how the relationship between the athletic and floating communities might continue to unfold.

A Skeptic’s Guide to Floating

A Skeptic’s Guide to Floating

I think it’s time we addressed the giant metaphorical elephant in the salty metaphorical room — there are lots of exaggerated and untrue claims about the benefits of floating being spread around the industry.

Some are anecdotal, some are only half true, and some are just patently false. Floating has historically had a strong oral tradition tied to it — the practice has survived through word-of-mouth, one passionate floater teaching another everything they know. The unfortunate thing about this is that the information disseminated can’t be reliably tested or shared with others on a broader scale. You can’t use “my buddy Chris” as a source for a health benefit of float tanks in a newspaper article, much less for a research paper.

Now that we’re becoming a bit more mainstream, we thought it would be nice to add some clarity to what we should and shouldn’t be telling people about these difficult-to-understand, saliferous containers.

How Many Float Tanks Should I Have?

How Many Float Tanks Should I Have?

Intro If you’ve crossed over into the sacred realm of “Yeah, I’m pretty sure I’m gonna open up a float center,” an obvious question arises — “How many tanks should I have?” Now, if you’re like me, you’re creating a 90 tank float community where everyone who buys in...

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