Even before experiencing a global crisis, float centers have had a hard time navigating social media, marketing, and just generally keeping their customers engaged. That struggle is even more real in the wake of the COVID pandemic.
We’ve spent the last two months (in between bathrobe interviews) putting together the Buoy Project, an ever-growing collection of marketing materials and content that will help you save time and bring in new customers.
Throughout the years, Float Tank Solutions has seen float centers evolve from ideas, to plans, to buildings, to destinations for healing, growth, and community. Hundreds of entrepreneurs from all around the world have worked with us to plan and build their centers – now, we want to help you to grow and thrive.
Coming up with fresh ideas and good content while also keeping abreast of the latest trends is not only challenging – it can be a full time job. Outsourcing is a common solution, but not everyone can afford to hire a marketing agency or someone to handle their social media, and our industry is so specific it’s hard for an outsider to produce truly good material.
The Buoy Project helps lighten the burden of social media, website, and newsletter content for float centers. This is an offer designed to amplify your current social media, whether you manage it yourself, have an employee run things, or have hired out a marketing company.
It’s a total social media toolkit designed specifically for float centers. As a monthly subscription, you get:
- 10+ Float Centric Social Media Posts
- 500-750 Word Blog Post w/ Images
- Customizable Email Newsletter
- Content Calendar Posting Schedule
- Access to All Historical Marketing Content
This content is designed to be adaptable. If you want to add a vector logo, host the blogs on your website, and change the template newsletter to include updates from your shop, we’re giving you all the tools to do that. This won’t replace your own marketing efforts, but it will give you a solid foundation and lift up what you’re already doing.
We’ve priced this to be accessible for everyone in the industry.
If you want to pay for the Buoy project on a month-to-month basis, it’s $225. If you’re able to commit to a full year, you’ll only be charged $150 each month, and you’ll get access to our growing archive of past blogs and images.
If you sign on before July 31st, you get the whole deal for only $75 a month for the first year. And, if that doesn’t work for you for whatever reason, but you think this could be helpful, let us know and we’ll work something out. We want this to be a useful resource for everyone who needs it.
We’ve also got more than just Marketing in mind…
We want to create an infrastructure that can carry floating forward and weather future storms, not just the one we’re in now. The Buoy Project will evolve with the needs and the desires of the industry, and we already have some things in the works.
While that’s very theoretical, we’ve got a lot of ideas we want to pursue, but only if you want to be a part of them! If you’d like to know more about our proposed timeline, or about more specifics for the project as a whole, check out the main page for The Buoy Project.
We’ve felt the community come together now more than ever, and we want to use this momentum to really help achieve something big for the industry. Check it out and see for yourself and let us know what you think.
Things to Know About Adding Floating to Your Business
It’s becoming increasingly common to offer floating alongside other health and wellness modalities. In the most recent State of the Float Industry Report, 74% of float centers offer some form of wellness service in conjunction with floating. There’s a lot of reasons...
Everything you Don’t Know about our Industry Report Revamp
For the past 6 years, Float Tank Solutions has released the State of the Industry Report for the float industry based on a survey we release each year at the beginning of summer. Over the years, we’ve refined the process and adjusted the report, making it more robust,...
The 2019 Float Conference Live Coverage Blog!
Watching everyone reunite, hug, and share what’s been happening in their lives since the last Conference almost seems commonplace this year. It’s become such a natural part of the event, and despite being in a different city, this year is no different. The love and...
Tank Topics – Managing Employees
Summer may be coming to a close but we’ve still got Tank Topics to help you beat the heat.
This collection focuses on managing employees, so we share everything from what to look for when hiring, what orientation looks like, and how we at Float On have structured our management hierarchy. Also… Ashkahn likes socks, so send him some.
Why the 2019 Float Conference is Gonna Rock Denver
With the first industry run Float Conference right around the corner, we wanted to take a minute to talk about what we're excited about at Float Tank Solutions and HelmBot, since we're all gonna be there. This year is especially exciting for us, since no one on our...
Start Your Float Journey the Right Way at the Float Conference
The Float Conference has been the birthplace of many amazing things in the industry. It’s where Justin Feinstein met Colin Stanwell-Smith and together they designed the Float Lab at the Laureate Institute of Brain Research; it’s where Jeremy Warner got the inspiration...
Some of the Best Flooring Practices for Float Centers
Looking for something specific? Search our nearly 100 blog posts. Float On has been around for nearly 9 years, and in those 9 years, we’ve gone through lots of floors. Some have held up better than others. Some didn't hold up at all. At one point we tried putting...
Take Part in the 2019 Float Industry Report!
We’re gathering responses for our 2019 Industry Report through the end of July, and we once again need your help.
Please take a brief moment to answer a few questions about your float center (or future float center) – it may be the easiest thing you can do to contribute to the growth of floatation around the world.
Flux’s Conference Science Recap
Flux comes back to provide a visual recap of his informative talk from the 2018 Float Conference, discussing the relationship between floating, depression, and the immune system.
Album Release: The Daily Solutions Intro Anthology!
To all the fans of our Daily Solutions Podcast, we have heard your request for more of our podcast, but without all of that boring float information. With that in mind, we’re excited to announce that we are releasing all of the intros (and only the intros) in a...