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Announcing #FloatForMAPS

Announcing #FloatForMAPS

#FloatForMAPS is a float industry-wide gift card campaign that will take place this July.

Not only will the #FloatForMAPS campaign generate extra funds for PTSD research, it will also bring in new customers during notoriously slower summer months for float centers.

Participating centers will donate 15% of their #FloatForMAPS Gift Cards to MAPS.org to support the exciting Phase 3 trials of MDMA assisted psychotherapy for PTSD.

Learn more on how you can sign up your float center for the #FloatForMAPS campaign.

Rise Float Gathering Live Event Post!

Rise Float Gathering Live Event Post!

Final Update 2:59pm WOW... what an event. If you're coming to RISE next year, bring tissues. The last series of updates will be brief. The last two talks were legitimate tear jerkers and no recap could ever capture the moment. Donna and Chris Petrovics If you've ever...

Beginner’s Guides from Everywhere!

Beginner’s Guides from Everywhere!

If you’re not familiar with the Beginner’s Guide, it’s basically our intro brochure at Float On. About 5 years ago now we made the creation files easily available so folks could edit it as they pleased and sent it out to everyone with an open invitation to do with it as they pleased for their own centers. We know most centers don’t have graphic designers on staff so it seemed like a nice way to help others have reliable, easy to access information for their clients and also serve as a way to save them time and money from having to create their own.

The result of this is that years later, dozens and dozens of centers have a version of these brochures, some of them not even realizing where they originated from. Naturally, we’ve taken a copy from all the centers we’ve visited and we thought we’d share some of them with the rest of you.

Float Success Story – Float Los Alamos

Float Success Story – Float Los Alamos

At the Float Conference every year we hear inspirational stories from float center owners who have carved a piece of the industry out in their salty image. Everyone defines "success" in their own way, and we thought it would be cool to share what that meant to some of...

The Relationship Between the MAHC and Float Tanks

The Relationship Between the MAHC and Float Tanks

The MAHC stands for the Model Aquatic Health Code. This is a document put out by the Centers for Disease Control that is a set of guidelines for recreational water sanitation and operations.

The MAHC is what is called a “model code,” which means it is not a regulation in and of itself. Instead, the CDC puts out the MAHC as a document which they consider to be a really nice set of code language for recreational water facilities (mostly pools and spas). The MAHC includes everything from the process of getting permits…

A New Year, a New Research List

A New Year, a New Research List

When we first released the floatation research list back in 2011, it was as close to a comprehensive list as we could create. It was put together in an effort to illustrate that sensory isolation was a thoroughly studied practice and there was scientific evidence for the health claims we were making.

Many float centers adopted this list for their own uses and put it on their sites, spreading the information and making it more available. 

In this post, you’ll learn about the updates made to our float research list.

Should I Have One or Multiple Styles of Float Tank?

Should I Have One or Multiple Styles of Float Tank?

If you had every model and type of float tank you’d be running the Burj Khalifa of float centers, with an estimated 38 unique float tanks, which include pods, custom open pools, cabins, vertical tanks, and inflatable or portable float devices currently on the market (not even counting old models).

This is all to say that there are a ton of options out there when considering tanks for your center.

Whether you’re opening a two-tank center, or a bajillion-tank center, do you want all the same model, or will you have some variety?

Why ROI Calculators Suck! (or at least why you should use caution)

Why ROI Calculators Suck! (or at least why you should use caution)

“What is an ROI calculator?” I hear you asking. “ROI” simply stands for “Return on Investment”. An “ROI Calculator” is just a tool that outlines the cost of something and generates what your anticipated profit will be over a certain length of time. Usually annually.

We should make a distinction between a simple ROI calculator (i.e. a widget built into a website with limited inputs), and a financial plan (complete with P&L, cashflow, and balance sheets). Both are going to try and do the same thing, but one is going to be far more detailed and accurate.

Roughly what we’re going to be talking about is a return on investment for your whole business, but return on investment can (and should) be used for lots of different aspects to your business to help you determine how best to spend your company’s money. Usually, though, that’s going to require a lot of detail that a simple widget can’t provide.

How to compete on price without slashing prices

How to compete on price without slashing prices

Let’s say you’re a float tank center and more centers are starting to show up in your town…

Or, maybe you are that other center starting up a town that already has float tanks…

As new centers enter the market, the typical response is to run promotions on daily deal sites, promote large specials, and/or run Facebook Ads selling floats for much less than the usual offerings.

The best case scenario is this price slashing behavior subsides shortly after the neighboring center opens.

But what if it doesn’t? What if an existing competitor decides their new price is even lower?

How do you compete with a price slashing neighbor without competing on price?

Learn a few ways to make price a non issue with your customers…

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