Even before experiencing a global crisis, float centers have had a hard time navigating social media, marketing, and just generally keeping their customers engaged. That struggle is even more real in the wake of the COVID pandemic.
We’ve spent the last two months (in between bathrobe interviews) putting together the Buoy Project, an ever-growing collection of marketing materials and content that will help you save time and bring in new customers.
Throughout the years, Float Tank Solutions has seen float centers evolve from ideas, to plans, to buildings, to destinations for healing, growth, and community. Hundreds of entrepreneurs from all around the world have worked with us to plan and build their centers – now, we want to help you to grow and thrive.
Coming up with fresh ideas and good content while also keeping abreast of the latest trends is not only challenging – it can be a full time job. Outsourcing is a common solution, but not everyone can afford to hire a marketing agency or someone to handle their social media, and our industry is so specific it’s hard for an outsider to produce truly good material.
The Buoy Project helps lighten the burden of social media, website, and newsletter content for float centers. This is an offer designed to amplify your current social media, whether you manage it yourself, have an employee run things, or have hired out a marketing company.
It’s a total social media toolkit designed specifically for float centers. As a monthly subscription, you get:
- 10+ Float Centric Social Media Posts
- 500-750 Word Blog Post w/ Images
- Customizable Email Newsletter
- Content Calendar Posting Schedule
- Access to All Historical Marketing Content
This content is designed to be adaptable. If you want to add a vector logo, host the blogs on your website, and change the template newsletter to include updates from your shop, we’re giving you all the tools to do that. This won’t replace your own marketing efforts, but it will give you a solid foundation and lift up what you’re already doing.
We’ve priced this to be accessible for everyone in the industry.
If you want to pay for the Buoy project on a month-to-month basis, it’s $225. If you’re able to commit to a full year, you’ll only be charged $150 each month, and you’ll get access to our growing archive of past blogs and images.
If you sign on before July 31st, you get the whole deal for only $75 a month for the first year. And, if that doesn’t work for you for whatever reason, but you think this could be helpful, let us know and we’ll work something out. We want this to be a useful resource for everyone who needs it.
We’ve also got more than just Marketing in mind…
We want to create an infrastructure that can carry floating forward and weather future storms, not just the one we’re in now. The Buoy Project will evolve with the needs and the desires of the industry, and we already have some things in the works.
While that’s very theoretical, we’ve got a lot of ideas we want to pursue, but only if you want to be a part of them! If you’d like to know more about our proposed timeline, or about more specifics for the project as a whole, check out the main page for The Buoy Project.
We’ve felt the community come together now more than ever, and we want to use this momentum to really help achieve something big for the industry. Check it out and see for yourself and let us know what you think.
#FloatForMAPS is a float industry-wide gift card campaign that will take place this July.
Not only will the #FloatForMAPS campaign generate extra funds for PTSD research, it will also bring in new customers during notoriously slower summer months for float centers.
Participating centers will donate 15% of their #FloatForMAPS Gift Cards to MAPS.org to support the exciting Phase 3 trials of MDMA assisted psychotherapy for PTSD.
Learn more on how you can sign up your float center for the #FloatForMAPS campaign.
April was quite a month for the float industry, not only did the Rise Float Gathering take place in St. Louis, but we also convinced several people that drop bears were real! If you didn’t check out the live blog feed from Rise where we covered the events in detail, I...
Final Update 2:59pm WOW... what an event. If you're coming to RISE next year, bring tissues. The last series of updates will be brief. The last two talks were legitimate tear jerkers and no recap could ever capture the moment. Donna and Chris Petrovics If you've ever...
If you’re not familiar with the Beginner’s Guide, it’s basically our intro brochure at Float On. About 5 years ago now we made the creation files easily available so folks could edit it as they pleased and sent it out to everyone with an open invitation to do with it as they pleased for their own centers. We know most centers don’t have graphic designers on staff so it seemed like a nice way to help others have reliable, easy to access information for their clients and also serve as a way to save them time and money from having to create their own.
The result of this is that years later, dozens and dozens of centers have a version of these brochures, some of them not even realizing where they originated from. Naturally, we’ve taken a copy from all the centers we’ve visited and we thought we’d share some of them with the rest of you.
Here we go again. Another month, another difficult choice of deciding which episodes will make it into the Top 5. We had some really killer episodes this month, including our 100th episode and a special interview with Justin Feinstein. Here are the episodes that we...
At the Float Conference every year we hear inspirational stories from float center owners who have carved a piece of the industry out in their salty image. Everyone defines "success" in their own way, and we thought it would be cool to share what that meant to some of...
Well, we’ve done it again. We’ve gone through an entire month listening to Graham and Ashkahn share their floaty knowledge. In any case, here are a few of our favorites from the month of February. We're almost at episode 100 (in which we have something special...
The MAHC stands for the Model Aquatic Health Code. This is a document put out by the Centers for Disease Control that is a set of guidelines for recreational water sanitation and operations.
The MAHC is what is called a “model code,” which means it is not a regulation in and of itself. Instead, the CDC puts out the MAHC as a document which they consider to be a really nice set of code language for recreational water facilities (mostly pools and spas). The MAHC includes everything from the process of getting permits…
We’ve gone through yet another month and Graham and Ashkahn still haven’t split the podcast studio in half with paint and declared a Cold War on each other. Maybe next month. In the meantime, we’ve collected some of the gems from January (heretofore to be known...
When we first released the floatation research list back in 2011, it was as close to a comprehensive list as we could create. It was put together in an effort to illustrate that sensory isolation was a thoroughly studied practice and there was scientific evidence for the health claims we were making.
Many float centers adopted this list for their own uses and put it on their sites, spreading the information and making it more available.
In this post, you’ll learn about the updates made to our float research list.